Before you can get started thinking about Search Engine Optimisation (SEO) you need to consider what you’re looking to achieve. Setting SMART (specific, measurable, attainable, relevant and time-sensitive) objectives is essential and we’ll talk through what yours might be. We’ll then explain how these objectives can be turned into goals that can be measured through your analytics platform.
It’s highly likely we’ll need to dedicate some time to auditing your analytics account before we can start to analyse data accurately. Google Analytics – but far the most popular analytics tool – works fine ‘out-of-the-box’, but with some adjustments you’ll find it will work a lot better for you.
We’ll walk you through some of these possible refinements, introduce Google Tag Manager and some of the tracking options that provides, as well as provide an overview of the metrics we’d recommend you track and what the data means.
We’ll relate everything back to your website with practical advice and demonstrations. We’ll establish in advance which website you’d like to discuss, check you have administrator access and ask that you set us up as a user in advance. We’ll also ask what you’re looking to achieve from the session so we can thoroughly prepare for the session.