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Audience at Alloy: Steve Radick of Brunner Works

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Alloy 26

100 South Commons

#Suite 102

Pittsburgh, PA 15212

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Remember when a content marketing plan might have consisted of a single blog post a week? With consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Instagram, Pinterest, etc. multiple times a day. They’re hiring teams of content strategists, creating social media war rooms, and even using automated content creation and curation platforms to feed the beast and improve their reach and engagement metrics. Social media advertising budgets have skyrocketed while organic reach of unpaid content approaches zero.

But how much of this activity actually serves a brand’s business goals? Or truly engages consumers?

In this talk, Steve Radick, VP, Director of Public Relations and Content Integration at Brunner Works, will teach attendees how to bring together the tools, the people, and the stories to create compelling branded content that goes beyond memes, GIFs, and cat photos. Learn how to get everyone in the organization on board with a content strategy that delivers value well beyond the conversion funnel, builds your brand and delights your customers.

Join us Thursday, November 30th from 6:30-8:30 p.m. in the Alloy 26 event space.

About Audience at Alloy: The Audience Series at Alloy 26 is a new series of thought-provoking talks featuring local and national leaders speaking on business, culture, tech, and life in the digital age.

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Alloy 26

100 South Commons

#Suite 102

Pittsburgh, PA 15212

View Map

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