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Attend the Inaugural SPC Creative Showcase 2021

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Location

SPC Digital Print Center

6400 North Vapor Lane

Niles, IL 60714

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Event description
If you haven’t focused on Direct Mail lately, it’s time for a fresh look.

About this event

SPC has your back showcasing the latest insights and innovations in this long-time and long-proven response channel.

This session is perfect for creative and marketing folks at any level looking to brush up on the latest best practices, innovative use cases and fresh ideas that bridge the print and online worlds.

Come to learn and network


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Welcome

8:45 – 8:55 am

Welcome to SPC from President Adam LeFebvre and Executive Director, SPCFuel Garrin Kapecki

As one of the largest mail marketers in the U.S., SPC is leading the charge transforming direct mail into a more powerful sales generator & customer engagement tool.


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Format Guide Sneak Preview

8:55 – 9:25 am

Let’s go beyond same but different direct mail. Kickstart your creativity and see the possibilities with amazing formats that stand out in the mailbox. You’ll get an exclusive look at our new Format Innovation Guide – featuring hundreds of format ideas to meet any challenge and maybe beat the control.


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Paper2People

9:30 – 9:50 am

See firsthand how a complex mail piece is transformed from a blank roll of paper to a fully personalized, completely converted mailer; ready to ship directly to people. SPC’s inline web presses create seemingly endless options for add-on elements like tipped-on cards, crazy cool finishes and even custom die-cuts.

Break

9:50 – 10:15 am

Browse the Hands-On Sample Showcase

  • New Paper Samples
  • Innovative Ink and Coating Samples
  • Digital and Complex Mail Samples
  • Live Color Mixing
  • Rep from CADM

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USPS Postal Promotions

10:15 – 10:50 am

Learn the ins and outs of how to make your mail work harder while saving you money. USPS Promotions offer incentives that encourage the creative use of direct mail. Explore the different ways to partner with SPC to reach your audience across multiple channels using direct mail as a key component.


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Connecting Online to Offline

10:55 – 11:25 am

SPC is bridging direct mail to the online channel using the latest tech add-ons. In this session we’ll showcase amazing advances in augmented reality, IP & mobile device targeting and more.

Virtual Tour of SPC

11:30 am – 12:15 pm

How does SPC produce 1 billion pieces of mail each year? See the latest technology in action. SPC is one of the largest mail manufactures in the U.S. featuring high volume web presses, digital & in-line technologies and a letter shop that makes sure it gets into the mail efficiently.

Enjoy a Complimentary Lunch

12:20 pm

Stick around to dive deeper, ask questions, network and mingle with old friends!


Check back for updates as we get closer to the Showcase! Have questions? Email us at info@specialtyprintcomm.com

Date and time

Location

SPC Digital Print Center

6400 North Vapor Lane

Niles, IL 60714

View Map

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Organizer SPC

Organizer of Attend the Inaugural SPC Creative Showcase 2021

Specialty Print Communications (SPC) is an award-winning, single-source direct marketing resource for national marketers. As a family-owned business, we apply an entrepreneurial and collaborative approach to every program to help ensure the opportunity to impress you again in the future. 

At SPC we focus on quality of ideas and workmanship, transparency, agility, and new ways to enrich your print communications. Your ROI and the strength of your consumer relationships are our measuring stick.

We offer a full-spectrum of capabilities and expertise in direct mail, loyalty kits, card issuance, hybrid print production, in-line printing, digital imaging, lettershop, postal logistics, and digital brand execution. 

Our goal is simple: to help marketers produce powerful materials that inspire audiences to act. We put the intelligence into direct mail.

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