ATLANTA EVENT DESIGN CERTIFICATE COURSE
January 28-29, 2017
2 Galleria Parkway
Atlanta, GA 30339
General Registration: $375
After training thousands of individuals with essential skills to become Certified Event Planners throughout the United States, Helena Paschal is proud to announce her Event Design Certificate. With more than 50,000 pins on Pinterest and features in popular blogs such as Hostess With The Mostess, Kara’s Party Ideas, and Catch My Party she has compiled techniques and tricks of the trade for transforming ordinary event spaces.
The Correlations Event Design Certificate offers a step-by-step process to teach a beginner or expert applicable design strategies and pricing formulas to transform ordinary spaces into breathtaking visions! In the Event Design Certificate Course from 9:30AM-12:30PM you will:
-Discover your own event style
-Define your own formula for creativity
-Learn the process behind color theory, color palettes, fabrics, and styles
-Learn formulas for design and how to maximize your budget
-Learn how to create do-it-yourself floral centerpieces hands-on in class
-Learn how to create table-settings, dessert tables, and beverage stations
-Learn how to create sketches and CAD software options used by professional designers
-Learn how to sell your event design services
-Learn how to establish meaningful and profitable vendor partnerships to grow your career and business
-Learn how to price your projects and create cost analysis
-Learn how to set up and market your own event design business
-Create a hands-on buffet treat table as a final project
The course consists of formal training lectures, quizzes, supplemental reading, hands on demonstrations, and a final assessment. Students are encouraged to bring design materials consisting of fabric, containers, treat labels and candy or treats to showcase their work and keep the course price low. A final assessment consists of creating a buffet treat table along with 10 critical thinking questions.
The registration fee is $375 per individual participant. Registration includes two days of training, course workbook, supporting materials, and certificate. The fee is non-refundable or transferrable.
10 major aspects of Event Design are covered during the course.
Introduction to Event Design
You have been given the responsibility of planning an event now you need to design it. Let us show you where to begin. What is an event design? What makes one design better than another? Learn how to successfully plan and design special events and theme parties.
Defining the Event
By learning just a few of the basic concepts involved in designing an event, you can ensure a smooth running event. We will provide you with valuable checklists and help you identify the purpose of the event and define the event's format.
Process of Design
Learn how to enhance your design with dessert tables and beverage stations. We will provide formulas for ordering candies and treats and we will teach you how to make your dessert tables focal points at any and every event.
Building the Budget
Creating a budget and developing a plan to implement it are essential for the success of any event.
Designing with a Tight Budget
Learn savvy tips for shopping for décor, DIY (do it yourself) centerpieces, and much more!
Pricing Your Time
Learn how to charge your clients for your time and generate multiple revenue streams. Bring your calculators—you don’t want to miss this!
How much time will it take you to successfully setup your design on the day of the event? How much help will you need? What exactly should your help do? Don’t overestimate or underestimate Murphy’s Law! Learn how to plan for the unexpected when determining the amount of time you need for setup.
How much time will it take you to break down your event? How much help do you need? What vendors delivered? What rentals and when do rentals need to be returned? Who is responsible for returning them? Sometimes post production takes just as long as the event itself.
Event Design Business & Social Media
When is the best time to start your own business? Think you have what it takes to succeed? We will explore the basics in building your business from building your reputation and potential client base through social media, to effective marketing, and the necessary steps to help you succeed.
Design Portfolio Tips
Learn how to create a portfolio with or without experience by using the design tools obtained in class.