How do you add value to a product which has existed for decades and is already known as one of the best at the global market?
Anthony Evans, Director of Product Management at Nilfisk will join us and tell about the development of Nilfisk VL500. Together with Alistair David Morton from Attention, he will share Nilfisk's experience with the process of rethinking a great product to make it more functional and human.
Innovation and new value through strategic design
Initially, Nilfisk were looking to add power and improve efficiency in their products. As the strategic design process unfolded, it pointed towards user experience, ergonomics and modular solutions as new sources for innovation and value creation.
Read more about how the developments helped Nilfisk at Borsen (in Danish)
About the ASK-events
With the ASK-events – Attention Sharing Knowledge' – we invite you to join us for a series of inspiring how-to master classes. Each ASK-event is 1 hour and 15 minutes of intense knowledge sharing, and you'll get an exclusive look into the unique collaborations and processes behind some of the iconic new products Attention has helped make a reality.
Please notice we have a no-show-fee on DKK 300,-
Please write us if you can't make it to: firstname.lastname@example.org