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ASBC 4-Part Media Training Series (March 12, 20, 26, and April 2)

American Sustainable Business Council

Wednesday, March 12, 2014 at 2:00 PM - Wednesday, April 2, 2014 at 3:00 PM (EDT)

ASBC 4-Part Media Training Series (March 12, 20, 26,...

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Ticket Type Sales End Price Fee Quantity
General Public Ended $150.00 $9.24

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Event Details

Your business voices matters. Policy changes that could move the economy in a sustainable direction are being thwarted by lobbyists and advocates for powerful legacy industries. You can make a difference by speaking out.

This is the second part in an ongoing series of media trainings for ASBC partners, supporters, their members, and outside organizations. This series will focus on media training, op-eds and letters to the editor (LTEs), and social media.

Each session will feature an expert in the field to guide us through the most effective ways to utilize these tools. This is a four-part series; the price listed is for all four sessions. The series will be recorded, so if you miss one session, you will have access after the series are over.

Session 1 – Intro to Media Training for Business Policy - Wednesday, March 12, 2:00 p.m. EDT 

Speaking as a business leader means communicating business values. This is the first of a two-part series on working with the media. As an introduction, it covers the basics of how to best prepare for and conduct interviews, and will include examples and role-playing to bring the process to life. Special attention will be paid to leading with the business case and experience. The session is led by two experts in the field who will equip you to begin taking your policy passions to the media.

This session is led by Monica Rowe, Public Relations and Social Media Director of EILEEN FISHER, and David Brodwin, Co-Founder and Communications Director of the American Sustainable Business Council

Session 2 – Media Training – Broadcast Media - Thursday, March 20, 2:00 p.m. EDT

This second session of media training covers how to work with broadcast and broadband media outlets that use video and audio, including TV, radio, and the Internet. Building on basic media skills from session 1, this session will equip you to manage the special nuances of sound and video, enabling you to be effective in getting your vital messages across. Participants may submit short video clips for critique and coaching.

The session is led by Stephenie Hendricks, Coming Clean Communications, National Broadcast Journalist.

Session 3 –Op-eds, Letters to the Editor - Wednesday, March 26, 2:00 p.m. EDT

Writing op-ed articles and letter to the editor are important ways to get your message across. We’ll cover the basics on how to write them – with tips on what editors are looking for -- and the best processes for submitting them. Participants will receive reference materials beforehand and will have the opportunity to submit drafts for review during the session and separately.

This session is led by Denice Zeck of American Forum, a national editorial distribution service.

Session 4 – Social Media - Wednesday, April 2, 2:00 p.m. EDT

This session focuses on all things social media. We convey how to effectively break through the noise and clutter of the most popular mode of communication in the 21st century. This session will equip you with the tools to help you to tell your story in 140 characters or less.

This session is led by Nathan Havey, CEO of Thrive Consulting Group, and Pat Heffernan, Marketing Strategist, Writer, and President of Marketing Partners

Have questions about ASBC 4-Part Media Training Series (March 12, 20, 26, and April 2)? Contact American Sustainable Business Council


Wednesday, March 12, 2014 at 2:00 PM - Wednesday, April 2, 2014 at 3:00 PM (EDT)

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American Sustainable Business Council

The American Sustainable Business Council is a growing national business network of over 70 business associations across the United States, representing over 200,000 businesses and 325,000 business executives, owners and investors. The Council is dedicated to moving beyond the politics and practices of the past to identify the innovative solutions that will transform our economy and society. ASBC believes that sustainable economic development is compatible with shared prosperity, environmental protection, and social justice. ASBC works on a range of policy issues, including – agriculture, taxes, capital access, campaign finance, corporate governance, regulations – at both the federal and state level.


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