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ArtSpan Artist Workshop: The Inner & Outer Game of Selling Your Art


Tuesday, September 18, 2018 from 6:30 PM to 8:00 PM (PDT)

ArtSpan Artist Workshop: The Inner & Outer Game of...

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Ticket Type Sales End Quantity
RSVP Sep 18, 2018 Free  
Suggested $10 Donation Sep 18, 2018 Enter donation ($)

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Event Details

The Inner & Outer Game of Selling Your Art 

Tuesday, September 19, 6:30-8:00pm

SOMArts Cultural Center, 934 Brannan Street, SF, CA 94103

Is it hard for you to sell your art?

Do you think that being a good sales person requires you to be pushy or manipulative? 

Are you confused about what to do or say when someone walks into your studio to look at your work? 

Do you frequently wonder how the art sales process works and how to do it right?


If you answered YES to any of these questions then this workshop is for you! Many artists find the sales process difficult and daunting and most do not take the time to learn how to sell. It’s easier to stick to the belief that the art will sell itself or resign to the idea that that you simply do not have the personality to be a good sales person.

 If more artists took the time to learn about selling, they would sell more art, be more successful with their art businesses and actually enjoy selling and getting to know buyers and collectors. What a novel idea!

In this workshop you will learn:

  • The top 5 limiting beliefs that most artists have about the sales process that keep them from making more sales or selling their art all together
  • A new paradigm for looking at selling that feels more authentic, engaging, and fun
  • The 8 stages of selling art (from meeting buyers to closing the sale) giving you a clear framework on how to handle the sales process
  • How to speak about your art in a way that is more interesting and engaging so that people are more likely to buy 
  • Tips and ideas on how to cultivate collectors

About Martha Zlatar: I have advised emerging and mid-career visual artists and performers on realizing their artistic goals for the last 11 years. I coach on clarity of vision, relationship with money, embracing the business owner within, time management, unleasing your creativity and many other issues relevant to artists and art entrepreneurs.

About ArtSpan Artist Workshops:
ArtSpan presents monthly 90-minute workshops designed to sharpen business and financial literacy for professional artists, prepare artists for exhibiting work inside and outside the studio, and encourage community between fellow artists and the public. Through these community events ArtSpan creates a platform for artists to thrive, fostering a Bay Area that values the arts.

Workshops are free for all SF Open Studios Artists and Members, and SOMArts Artists. General Public $10 suggested donation. No One Turned Away for Lack of Funds. 

All events are held at SOMArts Cultural Center, 934 Brannan St, 94103, unless otherwise noted. 

ArtSpan participates in SOMArts’ Affordable Space Program, which provides below-market rental space, production and publicity assistance to arts and cultural organizations. For more information visit
Have questions about ArtSpan Artist Workshop: The Inner & Outer Game of Selling Your Art? Contact ArtSpan

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When & Where

SOMArts Cultural Center
934 Brannan Street
San Francisco, CA 94103

Tuesday, September 18, 2018 from 6:30 PM to 8:00 PM (PDT)

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ArtSpan, a 501(c) (3) nonprofit organization, is committed to cultivating a vibrant, accessible, and world-class art community in San Francisco and to promoting the city's unique creative energy locally and globally. We champion an inclusive art experience by providing hundreds of local artists with the equal opportunity to showcase their work and make direct connections to diverse audiences and patrons. We are guided by the belief that artists play a vital role in society and that broad public engagement with their work is essential to defining a new cultural environment for our changing city. Visit to learn more. Contact or (415) 861-9838 for more information.

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ArtSpan Artist Workshop: The Inner & Outer Game of Selling Your Art
Things to do in San Francisco, CA Class Arts

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