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Art of War and GaP Rule: Intensive

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Waterloo Centre

261 Waterloo Street


Singapore, 180261


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Many of us may be familiar with Sun Tzu’s “The Art of War”, yet may be wondering how to apply its Principles and Precepts to our business and everyday life. For instance, learning to effectively apply a precept such as "All warfare is based on deception”, or “Therefore I say: Know the enemy and know yourself; in a hundred battles you will never be in peril.” may be more elusive than originally thought.

Similarly, most of us would have heard of the Golden Rule and do apply it at least to some degree. Not many are familiar with the other Rule, though, the Platinum Rule.


The Platinum Rule applies the Golden Rule to others according to their own tastes and preferences. Some have stated that the Platinum Rule is superior to the Golden Rule. This is not the case. In fact, if the Golden Rule were applied in the right spirit, the Platinum Rule would not need to exist. For example, consider the following statements:

Everyone wants to be loved. Differently.

Everyone wants to be respected. Differently.

Everyone wants to be appreciated. Differently.

Everyone wants to be empowered. Differently.

All four are aspects of the Golden Rule. The Platinum Rule is found in the word “Differently.” Individualized Consideration is important when applying the Golden Rule to specific contexts.

What do the Golden and Platinum Rules have to do with the Art of War?

The key lies in application. During the course, you will be taken through some case examples of the text of the Art of War, as well as remarks of several notable commentators. These elaborate on the text's meaning, and illustrate how the Principles have been applied (successfully and otherwise) by historical personalities.

During this full-day course, you can discover the strategic keys of the Art of War, and how these can be applied to your business by:

- Understanding the strengths of your business
- Enhancing particular functions of the business such as Marketing, Sales, Customer Experience, Operations and Supply Chain
- Deepening awareness of the company's environment, collaborative possibilities, and competition
- Increasing confidence in handling possible scenarios through case studies
- Directing strategic solutions to specific business issues

The trainer is a serious professional who has taken time off his busy schedule to share his expertise with those of us who are sick and tired of 'being pulled in all directions' by various stakeholders!

For further clarifications or queries, feel free to contact Thomas @ 9145-0753.

** Course Fee is S$439/- for early birds.
and $489/- thereafter**

About Elijah Lim, Practical Leadership Effectiveness Maestro

Over a 30 year career, Elijah Lim has accumulated much experience in the field of leadership development, process consulting, business strategy, and team coaching. Starting from bootstraps in the Singapore Armed Forces, Elijah worked his way up to become a respected specialist trainer. As Principal Consultant of his own company, Elijah now focuses on adding value to clients by providing customized training solutions for specific improvement needs.


Are there ID or minimum age requirements to enter the event?

The training is suitable to those aged 18 and over.

What are my transportation/parking options for getting to and from the event?

Take MRT to Bras Basah or Bugis MRT. Detailed directions here:
Parking is available at basement level of Waterloo Centre.

What can I bring into the event?

Bring yourself and an open mind.

How can I contact the organizer with any questions?

Feel free to contact Thomas via WhatsApp @ 9145-0753.

What's the refund policy?

We don't do refunds; you may transfer your ticket to a friend or colleague if you wish.

Do I have to bring my printed ticket to the event?

Soft copy on your mobile will do.

Can I update my registration information?

Yes, of course!

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Waterloo Centre

261 Waterloo Street


Singapore, 180261


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