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Aroostook County, Maine's Growing Tourism Destination

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Fort Kent Community High School

84 Pleasant Street

Fort Kent, ME 04743

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Photo Courtesy of PaulCyr



Interesting facts about the economic impact of Tourism in Aroostook County

  • An estimated 1.4 million visitors came to Aroostook County in 2016, a 9.5% increase from 2015 estimates;
  • In 2016, Aroostook County visitors spent $157 million, up 13.1% from 2015;
  • The $157 million spent by visitors in Aroostook County supported 2,784 jobs, over $53 million dollars in total earnings, and nearly $15 million dollars in total taxes;
  • And we want to do better!

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YOUR OPINION MATTERS TO THE AROOSTOOK COUNTY TOURISM REGION

You are invited to participate in an important assessment of our region’s tourism destination strengths and level of community engagement. You have been selected to attend your regional meeting as a key opinion leader who will make a significant contribution to the region’s continuing success.

Working in collaboration with the Maine Office of Tourism, the staff and Board of Aroostook County Tourism is genuinely interested in learning your perception of the strengths and challenges that we must address to grow Aroostook County’s tourism economy.

Date: Monday, October 16, 2017

Time: 9am -12Noon

Location: Fort Kent Community High School, 84 Pleasant Street, Fort Kent

BACKGROUND

Aroostook County Tourism is reevaluating their operational capacity with the help of the international organization Destinations International (DI). In 2016 DI published the results of a futures study on key tourism industry trends. The second phase of their research is a report featuring scenario models and best industry practices now available on their website.

The Maine Office of Tourism (MOT) monitors organizational trends, and determined it would benefit Maine’s regional tourism organizations to explore their internal strengths and weaknesses through a formal DI assessment. MOT contracted with Paul Ouimet who administers the DI assessment.

Paul and his team completed four tourism regions in April 2017 and will complete the remaining four this coming October. The surveys are based upon ten variables representing destination strengths and weaknesses. A second group of ten variables focuses on community support and engagement. Each region will receive a report specific to that region. The report will highlight the region’s strong points and areas where improvements can be focused. Statewide 1000 surveys are necessary to obtain an accurate sampling of what Aroostook County can do to improve revenues from the growing tourism economy of our region.

WORKSHOPS: The DI Team holds a 3-hour workshop in each region for the tourism industry, community and market leaders to:

  1. Gain an understanding of the process,
  2. Complete the survey and
  3. Discuss key factors that could help Aroostook County be a stronger destination.

OUTCOMES: In addition to each regional report, MOT will receive a statewide report compiling outcomes of all eight tourism regions to offer future direction. These reports will form the foundation for a successful Destination Tourism effort for our region.

AS A LEADER IN AROOSTOOK COUNTY’S TOURISM FUTURE, YOUR PARTICIPATION IS VITAL! WE LOOK FORWARD TO SEEING YOU ON MONDAY OCTOBER 16, 2017

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Fort Kent Community High School

84 Pleasant Street

Fort Kent, ME 04743

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