*Great for CEO's/Owners/Business Leaders

Marketing at its finest focuses on branding and lead generation.
Sales, when effective, converts and closes business.

When they aren't aligned, nothing gets done and business suffers.

While a company’s sales and marketing teams are distinct, they must work in conjunction with each other to effectively communicate the value of a company’s offerings and to ultimately drive more sales.

However, there are countless examples of companies whose teamwork with pronounced disconnects – or worse yet, with rifts and rivalries between them. When this is the case, the results of a business suffer. The picture isn’t pretty.

It doesn’t have to be this way. In our interactive session, we’ll cut to the chase and suggest options for you to bring your sales and marketing team together so they can work harmoniously, and provide tools for you to take back to your business.

You’ll walk out with implementable tools to ensure your sales and marketing teams are not only communicating more effectively but are also working together in a way that will drive the revenue of your company in a positive direction.

When working in parallel with each other, sales and marketing can be a powerful force in your company.

Takeaways:

• The key elements of a solid marketing foundation, including how to articulate your USP (unique selling proposition)
• A checklist of potential technologies that will power your marketing and sales efforts
• A sample customer journey of how a customer will ideally move down the paths of marketing and sales
• Methodology to segment your customers into various tiers
• The top best practices for your sales and marketing teams
• A list of analytics and measurements for your marketing and sales efforts