$125 – $525

Archival Storytelling Strategy for Artists, with Jocelyn Arem

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This workshop will help you leverage the full value of your creative content by creating a strategy to reimagine it for new audiences. Do you have archival content that you want to interpret, contextualize, and give new meaning to through a book, video, live performance, or other format? In this interactive workshop, Grammy Award-nominated producer and archival storyteller Jocelyn Arem uses a dynamic style to teach participants how to engage archival content with their own unique creative perspectives. Participants receive a hands-on practicum in creating an archival storytelling project plan that will help them improve their creative presence.

Using a combination of participation, instructor Q&A, and critical feedback on participant projects, Arem will offer her powerful formula on ways to best access and maximize your greatest creative resource—untapped work. Working within today’s context, she will help you create a step-by-step project strategy to adapt, reimagine, and transform archival material into multimedia platforms that will turn “hidden” work into creative gold to support your portfolio and help empower your creative career.

Through structured activities to workshop participant projects, personal reflections, and group discussions, Jocelyn will lead you in the four essential elements of building an archival storytelling strategy:

  1. Uncovering your archives and strategic goals

  2. Defining your media platform/s

  3. Honing your resources and relationships

  4. Refining tools and methods for project implementation to produce successful final presentations.

In this workshop, you will exchange ideas and connections, learn about each other’s practices and build long-term support. Artists of any medium are welcome, as we will be working with archival content from all creative backgrounds and across a variety of formats.

You will walk away from the workshop with:

  • A plan of action based on your project goals
  • A renewed sense of story and voice
  • Different ways to revitalize a story to add revenue streams to your career
  • Methods to engage in an intergenerational continuum within creative fields
  • A close community of informed peer artists

Workshop dates:

  • Wednesday, May 6, 7-8:30pm
  • Wednesday, May 13, 7-8:30pm
  • Wednesday, May 20, 7-8:30pm
  • Wednesday, May 27, 7-8:30pm

In-between these sessions, you will have access to an online forum where they can stay in touch, share information and resources, and build community outside of the class sessions.

After the workshop series concludes, participants will be given the opportunity to sign up for an additional one-on-one consultation with Jocelyn Arem. Consultations are 45-minutes long and take place by phone or videoconference. The price is $90. Fifteen sessions will be made available.

This online workshop series will be recorded. The recordings will be shared with all previously registered participants after the workshop concludes, until September 1, 2020, regardless of whether participants attend the live workshop or not. They are not available for download.

Jocelyn Arem is a GRAMMY Award-nominated multimedia remix producer, curator, artist, author, and consultant working across audio, film, print, and live activation. She is the founder of Arbo Radiko, an archival storytelling studio that helps creatives, companies and brands reimagine their archives in partnership with creative collaborators for today’s audiences. Clients and collaborators include: The New York Times, The Library of Congress, NYU Steinhardt School of Culture, Education and Human Development, The GRAMMY Foundation, The Center for Documentary Studies, The Monterey Jazz Festival, EMP Pop Music Conference, NY Council for the Humanities, the Alliance for Media Arts and Culture and The Actors Fund. Her GRAMMY, Library of Congress and ASCAP Deems Taylor Award-nominated projects have been featured in The New York Times, Rolling Stone, NPR, PBS, People Magazine, the Tokyo Folklore Center, ABC Australia and GRAMMY Week in Los Angeles. She has been invited to speak at the NY Times Summer Institute, The EMP Pop Music Conference, the Center for Documentary Studies, The San Francisco GRAMMY Chapter, the Library of Congress, and the NYU Music Technology Colloquium. She holds an MA in Folklore and Cultural Studies from UNC Chapel Hill, a BA in Ethnomusicology from Skidmore College, and a Certificate in Oral History from UC Berkeley. She performs as a soul/jazz singer under the name Rabasi Joss.

"Few workshop leaders have Jocelyn’s ability to engage public audiences in the excitement of research and discovery. Her focus on heritage and culture appeals to diverse audiences. How she uses oral history, recordings, and documents to reconstruct the past makes for great storytelling and team building." — Nancy Groce, American Folklife Center at the Library of Congress

I met Jocelyn as the subject of a story I reported about her Caffe Lena Project - a commemorative book, boxed set, and visual exhibition and large donation of archival recordings to the Library of Congress. This was an important scholarly work done with a keen eye for packaging, branding, and multimedia. Since then, I have recruited her to the School of the New York Times, where she has been an indispensable part of “Pop Music as Art and Business.” Jocelyn has found an elegant and productive way to introduce our students to the slippery concept of curation - now a major part of our curriculum. I know Jocelyn to be a resourceful producer and archivist, an unflappable professional, and an endlessly curious student of American cultural history.— Ben Sisario, New York Times

Jocelyn is passionate about building community. She understands the power of collaboration and has the ability to tell compelling stories through thoughtful public programs, humanities resources, and accessible formats.— Lauren Kushnick, NY Council for the Humanities

You may attend this online workshop by computer (Mac OSX 10.8 or PC computer Windows 7 and higher) or mobile device (iPhone iOS version 9.3 or higher, iPad iOS version 9.3 or higher, Android OS version 4.0 or higher).

For computers, please login using Chrome web browser, which must be totally up-to-date.

Internet Explorer, Firefox, Edge, and Safari may also be used, but will require you to download and install Intermedia AnyMeeting’s Desktop Application (our online workshop platform).

A strong wifi or hard-wired Internet connection is preferred (1 Mbps or faster).

Please contact Creative Capital at workshops@creative-capital.org.

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