South on Main is a revolutionary cultural experience that includes a restaurant and performance venue featuring the best of Southern cuisine and culture. With a kitchen helmed by Chef Matthew Bell, the restaurant offers a sophisticated but unpretentious atmosphere and a creative and accessible menu. South on Main also presents programming related to the content of the Oxford American magazine, including musical performances, literary readings, film screenings, and other offerings, making it the place where the Oxford American goes "from the page to the stage." The venue's multi-discipline programming provides a forum for established and unknown artists to perform in front of an appreciative audience, providing a full culinary, artistic, and educational immersion in Southern culture.