APTA Global Forum 2023 - APTA in Africa: Where it Begins

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APTA Global Forum 2023 - APTA in Africa: Where it Begins

APTA will host its first ever Global Forum on the African continent this September 26-30 at the Table Bay Hotel in Cape Town, South Africa.

By Association for the Promotion of Tourism to Africa

When and where


The Table Bay hotel 6 West Quay Road Cape Town, WC 8001 South Africa

Refund Policy

Contact the organizer to request a refund.
Eventbrite's fee is nonrefundable.

About this event

  • 4 days 12 hours
  • Mobile eTicket

The Association for the Promotion of Tourism to Africa (APTA) is excited to be hosting its Global Forum in Cape Town, South Africa September 26-30, 2023. This is the first time that APTA has held the Global Forum on the African continent, so this will be a great opportunity for travel advisors from North America to experience and explore one of the most beautiful cities in the world and network with a delegation of hoteliers, safari operators, destination management companies and tourism organizations from throughout the African continent. Whether you are an African specialist, a travel advisor that is interested in learning about selling Africa or a tourism partner, the APTA Global Forum will be an excellent chance to get information on the latest trends, destinations, and products to further develop your business and tourism to Africa.


September 26, 2023:

  • Delegate arrivals

September 27, 2023:

  • Day of adventure to explore Cape Town & the Western Cape
  • Optional day tours to the Cape Wineland and Cape Peninsula offered by Springbok Atlas Tours & Safaris (see information below for booking)
  • Evening dinner sponsored by South African Tourism *

September 28, 2023:

  • APTA Global Forum Educational Sessions (all day) *
  • Intimate Mix-N-Match Dinners with key tourism partners at locations throughout Cape Town *

September 29, 2023:

  • One-on-One Meetings with APTA Corporate Members and African tourism partners *
  • APTA Global Forum Closing Lunch *
  • Afternoon free to continue exploring Cape Town
  • APTA Global Forum Closing Dinner for an African inspired evening at the Gold Restaurant in Cape Town *

September 30, 2023:

  • Delegate departure

*Denotes functions with required attendance for all APTA Global Forum delegates

Airline Discounts

APTA has negotiated special airfare discounts with the following airlines for travel to Cape Town

And Johannesburg:

Delta Airlines
  • Call Delta Meeting Network at 1-(800) 328-1111 Monday-Friday 8:00AM-6:30PM
  • Refer to Meeting Code: NY28A
United Airlines
  • Book online at United.com
  • Refer to Meeting Code: ZN2W
South African Airways


The APTA Global Forum will be hosted at the elegant Table Bay Hotel, conveniently located at the Victoria & Alfred Waterfront in Cape Town. A special rate of 3,300 ZAR per night, including breakfast, is being offered to all APTA members attending the APTA Global Forum.

After registering for the Global Forum, please use the following link to confirm hotel accommodations at The Table Bay Hotel.


Day of Adventure

Optional Sightseeing Tours for Sep 27th (Advance reservations required)

Springbok Atlas Tours & Safaris

  • Full-Day Cape Peninsula Tour: ZAR 1,475.00
  • Full-Day Cape Winelands Tour: ZAR 994.00

For reservations, please contact: Liesel.Fitzherbert@springbokatlas.com

You can review the details of the Day of Adventure options here.

Registration Costs

Early Registration before April 15, 2023

  • APTA Members: $200.00 non-refundable
  • Non-APTA Members: $250.00 non-refundable (includes one-year APTA membership)

Late Registration April 16 – June 15, 2023

  • APTA Members: $300.00 non-refundable
  • Non-APTA Members: $350.00 non-refundable (includes one-year APTA membership)

Registration will close on June 15, 2023

Registration Includes:

  • 1.5 days of educational sessions with networking and dynamic speakers from key tourism industry stakeholders
  • Breakfast included with accommodations at The Table Bay Hotel
  • Two (2) Lunches
  • Three (3) Dinners
  • Transportation to Closing Dinner

Pre & Post Tours

Many of the APTA Corporate Members are extending special offers for pre and post tours throughout Africa in conjunction with the APTA Global Forum. Offers so far include (click for details and booking info):

About the organizer

The Association for Promotion of Tourism to Africa (APTA) is a non-profit, volunteer, B-2-B association of travel professionals on a mission to promote Africa and her islands as tourist destinations to the retail travel agents and tour operators in the United States.

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