Extreme Makeover: Website Edition
Heart-warming (and award-winning) Case Studies
Following the theme of the "Extreme Makeover: Home Edition" television series, this program will highlight three "families" (A/E/C companies) and their quest to completely overhaul their existing corporate websites. Using a case study approach, the moderator will interview each of the panelists, asking questions that focus on topics including objectives, process, technologies, social media, measurement tools, results, and lessons learned. You'll also see some compelling before-and-after visuals.
1. Identify best practices that you can use when overhauling your corporate website.
2. Learn how to effectively incorporate social media tools into your firm's website through specific examples provided by the panel firms.
3. Examine various tools that can be utilized to measure ROI and the effectiveness of your website.
Mary Fastenau, StarrTech Interactive
Mary is president and co-founder of StarrTech Interactive, the interactive division of Anthology Marketing Group. StarrTech specializes in interactive design and development, rich Internet applications, flash animation/motion graphics, interactive marketing initiatives, multi-channel message development, visual design, and web/graphic design. Mary frequently speaks at universities and professional organizations, making her one of Hawaii's foremost experts on Internet marketing.
Mark Tawara, Belt Collins
Mark is director of marketing for Belt Collins, a 500-person international design, planning, and consulting firm. In addition to managing its marketing and business development efforts, Mark provides value-added services for some of the firm's projects, including creating communication programs, websites, and multimedia presentations. He has also designed, built, and/or managed 18 websites in his 18-year marketing career. A certified professional services marketer, Mark was a founding member of SMPS Hawaii and was the recipient of the 2009 SMPS Chapter President of the Year Award.
Lora Williams, Darcey Builders
Lora started with Darcey Builders in 2009. For more than 25 years, she has prided herself on long-lasting business relationships that are based on integrity. Lora represents Darcey Builders through memberships with NAWIC, SMPS, SMEI and AIA. Her previous experience includes co-launching a new division of HONBLUE (now known as Zoombis), and work in major accounts at The Honolulu Advertiser. Lora is also the current president of the Rotary Club of Metropolitan Honolulu.
Howard J. Wolff, WATG
Howard is senior vice president and worldwide director of marketing for WATG, the world's number one destination design firm. He is also the founder of Full-Height Advice, a strategic marketing consulting practice. A recipient of the prestigious Marketing Achievement Award from SMPS -- honoring excellence in leadership, communication, education and innovation -- Howard also has received over two dozen national and international marketing communication awards, including several for WATG's website.
Payment: $30 SMPS members; $35 AIA Members; $45 non-members; $60 late registration/walk-ins
Registration Deadline: April 26, 2010
Location: Plaza Club, 900 Fort Street Mall, 20th Floor, Coronet Room, Honolulu, HI 96813
Parking: Enter Pioneer Plaza Parking Garage off Merchant Street ($6 for 2 hours with validation). Pay for validation (cash/check only) at registration desk on the day of the event. $2.75 each for 1/2 hour thereafter payable to the booth attendant. Parking is also available at Harbor Court Municipal Parking.
Payment: Credit card payment is strongly encouraged and may be made securely online through this page. If paying by cash or check, please make check payable to "SMPS Hawaii Chapter" and bring your payment to the event. No shows will be billed.
Copyright Notice: Presentations at all SMPS Hawaii events are subject to US and International copyright laws. Unauthorized videotaping or recording of SMPS Hawaii events is prohibited.
For More Information: Contact Lee Hopkinson at 441-4301 or email@example.com.