April 2011 Luncheon Meeting
Tuesday, April 12, 2011 at 11:30 AM - Tuesday, April 19, 2011 at 1:30 PM (PDT)
San Francisco, CA
The Poverty of Time-Based Pricing
MARK TONEY, Ph.D
The Utility Reform Network
California represents ground zero in the national policy debate on time-based pricing of electricity. Time-Based Pricing, characterized by the utility industry as “dynamic pricing”, rests on the theory that residential customers will shift their energy use to nighttime hours if they are subjected to Daytime Pricing (higher time–of–use rates during the day), and Heat Wave Pricing (astronomically high critical peak rates during the hottest days of the year).
Dr. Toney will focus on the health threats of Daytime Pricing and Heat Wave Pricing, and on weaknesses in the economic theory of the rational actor, while exploring more effective solutions to lowering peak energy use, overall energy consumption, and reducing greenhouse gas emissions.
12:30pm Presentation / Q&A
When & Where
Power Association of Northern California
The Power Association of Northern California is a non-profit trade organization dedicated to promoting a greater understanding of the power industry in California and all of its component parts. PANC sponsors monthly luncheon meetings and educational seminars to help professionals better understand the challenges confronting the power industry. Monthly luncheon meetings are held on the second Tuesday of each month in San Francisco. Guest speakers include legislators, CEO's, Commissioners and other experts from both the regulated and unregulated side of the industry.