$1,999

Applied Content Strategy Career Course

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Stafford House Chicago

332 South Michigan Avenue

#500

Chicago, IL 60604

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Description

What makes a website great? Content. Without reliable and valuable content, traffic to a website and conversion suffers. Having a solid content strategy to develop the right information for the right audience at the right time will help any digital communication be successful. Our ten-week content strategy career training course teaches content strategy, user experience and content management system (CMS) skills necessary to assess, plan and create content for exceptional digital experiences, including websites, social media channels and email messages.

Who This Course if For

  • Anyone who wants to be a content strategist in an agency or for an organization
  • A digital designer/marketer who wants to understand how content strategy fits in their world
  • Marketing teams who have been given responsibility to manage the organization’s website

What You Will Learn

You will learn how to:

  • Discover opportunities to help an organization determine the right content for their digital experience
  • Define a content strategy that supports business goals and audience needs
  • Gain knowledge on how to identify and develop content
  • Optimize content for findability and usability
  • Support the build of content management systems
  • Collaborate with the digital team – user experience architects, visual designers, copywriters, technology developers and clients
  • Present your content strategy recommendations to your digital team and your client

Learn more at contentacademy.com>

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Date and Time

Location

Stafford House Chicago

332 South Michigan Avenue

#500

Chicago, IL 60604

View Map

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