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Applied Behavioral Marketing—Foundation, and Forward

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SVI HUB

350 Oakmead Parkway

#200

Sunnyvale, CA 94085

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About this Event

Think you know Marketing?

Silicon Valley startups today typically flood the net with digital ads, posts, emails, videos, games and such—pushing products and services with campaigns that garner little interest in their offerings. Many do little to no marketing at all. These business approaches clearly illustrate why 90% of all startups fail.

The virus among the new order of entrepreneurs is the belief that adding more tech can accomplish...anything. Unfortunately, SEO tricks over valuable content—selling benefits fulfilling a desire—or blindly following A/B test results, or relying solely on analytics, doesn’t actually sell much.

“Applied Behavioral Marketing—Foundation, and Forward,” is a LIVE, 50 minute talk that first renders a functional template of the Marketing process, then provides doable, actionable steps to create real-world campaigns that will SELL your offerings.

Attendees will learn:

MARKETING Defined—a framework for utilizing the Marketing Process.

Real-world, applied Marketing PRACTICE (not academic theory), for creating campaigns that SELL your offerings.

How to utilize the CTA (Call-to-Action) to build brand awareness, engagement, and conversion.

Lean Marketing resources to build, brand, and grow your business.​

Join Us in Sunnyvale, CA, Tuesday, January 21, @6:30p.m., for this practical, actionable, real-world Marketing PRACTICE Talk

Agenda:

6:30pm-7:00pm Registration, Food & Networking

7pm-8pm Presentation

8pm-8:30pm Q&A

Speaker Bio

Creative Director, and Stanford marketing educator, Jeri Cafesin, inspired by over two decades marketing Silicon Valley seed startups to Fortune 100s, has developed the RAF Marketing Method, a practical, efficient three-step marketing process for sustained business growth.

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Date and Time

Location

SVI HUB

350 Oakmead Parkway

#200

Sunnyvale, CA 94085

View Map

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