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LYNfabrikken

49 Vestergade

8000 Aarhus

Denmark

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How do you choose the right monetisation strategy and just as important how do you go about the life cycle of apps.

About this Event

Mobile apps have created new fortunes and changed the way business is done. With more than 3.4 billion smartphone owners worldwide, 175 billion app downloads last year alone* and a global app revenue of more than $71 billion in 2018*, the mobile market is a force to be reckoned with - and games in particular as they account for 75% of all app store spending*.

The conference Appconomy sheds light on user behaviour, eco-systems and monetisation strategies known from games with the purpose of discussing WHAT does & doesn’t work, WHY that is and HOW other mobile services and apps in general might benefit from game mechanics and alike to strengthen revenue streams.

To present us with insights & data (and break it to pieces), we have invited Fraser MacInnes from Scopely, Danielle Cohen from IronSource and Phillip Black from EA Games.

The conference is relevant to anyone interested in app economy, monetisation and the life cycle of apps.

Find more information about the conference here: About Appconomy

* https://www.ironsrc.com/blog/app-economy-stats-you-should-know/

*https://www.gamesindustry.biz/articles/2018-06-01-games-account-for-75-percent-of-app-store-spending

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LYNfabrikken

49 Vestergade

8000 Aarhus

Denmark

View Map

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