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AoA Webinar - What You Don't Know About Selling Your Company Can Hurt You

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Learn what SaaS buyers care about and how to get up to 25% more for your business.

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What most entrepreneurs & investors think a buyer will buy and what actual buyers look for is often quite different. What metrics drive valuation? How important is growth? EBITDA? Revenue? Logo churn? Net revenue retention? Customer concentration? Knowing 1-2 years before you sell what they will pay for can help you get up to 25% more for your business. Strategic? Financial? Strategic with Private Equity Sponsor? What is the difference? Join Lowell Ricklefs (Traction Advising) as he shares what he has learned from thousands of conversations with b2b SaaS buyers.

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