(ANZ) VIRTUAL EVENT: 2021 Culture + Trends Report: Happiness Reset

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Join us on January 28 for our virtual event on Culture + Trends Report: Happiness Reset!

About this Event

What defines the post-2020 consumer?

2020 has been eventful to say the least, but amidst the crises we’ve witnessed, there is a silver lining. Confronted with a global pandemic we collectively opened our doors to new attitudes, behaviors and values, changing how we seek and attain happiness, a happiness reset you could say. Happiness has always been the holy grail of human life, yet the events of the last year have caused a shift in how we achieve it and will try to do so in the future.

As experts in human behavior, we are often asked: what is next?

To answer this, we use a unique methodology, combining a macro analysis and qualitative exploration with our leading-edge consumer network, to identify 14 trends that have shaped the post-2020 consumer. A final stage of quantification by 15,000 consumers in 16 markets, enables us to understand the strength of attitude and behavior of consumers in relation to each trend (via a field partnership with Dynata).

We explore these trends and the implications for brands in our 2021 Culture + Trends Report: Happiness Reset.

To launch this new report, we invite you to join us for a unique Virtual Event on Thursday January 28, 2021! Join our expert Culture + Trends team for an overview of the report and the key trends for 2021, as well as an opportunity to deep-dive into the trends manifesting in your local market.

This event will have two parts, combining global expertise and local insights:

**Global Plenary** - 60mins

An overview of the 2021 Culture + Trends Report: Happiness Reset and the key consumer trends for 2021 fuelled by new proprietary InSites Consulting quantitative research amongst 15,000+ consumers in 16 markets.


  • Kelly McKnight, Head of Culture + Trends
  • Joeri Van den Bergh, Future Consumer Expert
  • Lily Charnock, Senior Culture + Trends Consultant
  • Alice Mathews, Culture + Trends Consultant

**Local Breakout** - 30mins

A deep-dive into the local data of your chosen market, brought to life through relevant cases.

By joining this event you will receive a copy of the 2021 Culture + Trends Report: Happiness Reset before general release on 1st February. Register today!

How to access the platform?

After registering you have the option to click on 'Access the event' which will take you straight to the platform. The session will be hosted in Zoom.

Also, don't forget to add the event to your calendar

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