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Anatomy of an Engagement Campaign

501 Tech NYC

Wednesday, May 15, 2013 from 5:30 PM to 7:30 PM (EDT)

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Attendee Ended Free  

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501 Tech NYC logoTech4Good logo501 Tech NYC: Connect. Learn.

Change the world!

Wednesday, May 15, 2013

5:30p.m. - 6:00p.m. Socializing

6:00p.m. - 7:30p.m. Discussion

 [Doors close at 6:15pm]


In early November 2012, The Partnership at launched an engagement campaign to inspire those affected by addiction to share their stories of recovery and hope. As of April 2013, there have been over 800 user stories published, with a steady flow continuing to be submitted. This session is designed to be an open sharing of process, lessons learned, challenges, and successes of putting together this engagement campaign, including an overview of the technology employed and the details of various collaborations -- internal and external -- that powered the campaign.  

Featured presenters: 


Kristi RoweKristi Rowe is the Director of Branding and Integrated Marketing at The Partnership at Passionate about building and shaping brands, she works cross-functionally with internal and external teams to develop impactful messaging consistent across all communication channels. In her 8 years at The Partnership, she has been a key team member for the rebranding of the organization, and in strategic development, creation and implementation of many pro-bono integrated initiatives, such as “The Hope Share.” She has extensive experience in creative development, advertising and integrated communications from her previous roles as VP of Marketing at Calvin Klein, and in account management at TBWA Chiat/Day, McCann Erickson and Grey Worldwide. Kristi is a graduate of Syracuse University, and currently lives in NYC with her husband and two kids.

Cindy BrigginsCindy Briggins is the Director of Digital Services at The Partnership at She is an interactive digital guru with 14 years of experience in digital media. At The Partnership she is responsible for transforming ideas into digital & responsive website features, technical specifications, development, & implementation of applications, tools, quality assurance, staffing, resource allocation, negotiating contracts/terms with outside agencies and continuing to manage outside digital vendors. As primary communicator of digitally based projects while collaborating with multiple project team leaders she manages to eliminate obstacles & maintain the entire process for a successful flow of productivity throughout the process. Cindy works collaboratively cross-functional teams on digital strategy to engage and cultivate visitors through the digital ecosystem.

Eric WeisbergAn Executive Creative Director at JWT New York, Eric Weisberg was a pioneer in creating the first fully-integrated creative group to work seamlessly on traditional, digital and CRM advertising. Currently he leads both US and Global creative work for Johnson & Johnson, Nestlé’s Lean Cuisine, Royal Caribbean and The Partnership at, among others. The groundbreaking work from his team has been recognized in television, newspapers, blogs and award shows around the world – including the first ever Gold Lion for Mobile at this year’s Cannes Festival. 


Seth GiammancoSeth Giammanco is a Principal and the lead technologist at Minds On Design Lab, a design and technology studio that serves as partners to non-profit organizations. An experienced software product and project manager for over 11 years, Seth's in-depth experience combines information and interactive design with hands-on technology skills. Prior to Minds On Design Lab, Seth worked in the educational field first as a classroom teacher and then as a product manager and wearer of many hats at a thriving education technology startup. Minds On Design Lab’s recent work supports a host of organizations including The Partnership at, Tribeca Film Institute, MOUSE, iEARN, Youth I.N.C., Dress for Success, and Global Campaign for Education, US to name a few.


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  • Anyone interested in using technology for nonprofit and advocacy efforts is welcome!

Your co-organizers are:

Jereme BivinsThe Foundation Center

Farra TrompeterBig Duck

Amy Sample WardNTEN

Hosted by:

Have questions about Anatomy of an Engagement Campaign? Contact 501 Tech NYC
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When & Where HQ
302 5th Ave
New York, NY 10001

Wednesday, May 15, 2013 from 5:30 PM to 7:30 PM (EDT)

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501 Tech NYC

501 Tech NYC is the NYC chapter of NTEN, the Nonprofit Technology Network.

The club offers the opportunity to meet and network with colleagues in the five boroughs. Pros and accidental techies come together to share advice, resources, local news and job openings. Share your knowledge and get the support you need to create a better NY.

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