Interested in more from Digital Marketers in Colorado? Red Door Interactive is having a digital analytics seminar on Wednesday, 12/14 from 5:30-7:30 PM in their Denver office (1001 17th Street, Suite PL150). Join Andy Batten, Director of Data Analytics and Optimization to learn actionable strategies that will help improve the analytics experience that you work in daily.
You will leave with knowledge on how to break it into components that make it easier to apply to marketing mix strategies.
-What is 'Attribution', and why should you care?
-Common attribution models and techniques
-Required steps to move from out-of-the-box attribution to data-informed media mix modeling.
All are welcome!