Analytics for Good: Diving into Watsi's Data

Date: March 4, 2015

Time: 6-9 p.m.

Location: Parisoma, San Francisco

Analytics for Good has two goals:

1. To teach you best practices for analyzing customer data.
2. To help Watsi help more people along the way.

Watsi is an awesome organization that funds health care for people around the world. For this event, experts from companies that partner with Segment will explore user behavioral data from Watsi's website, and see what insights they can find.

Analysts from Chartio, Looker, and Mode will each present what they've learned, and the methods they used to get there. After each presentation, we'll discuss with Watsi how they can use these data insights to improve their product and marketing campaigns.

Networking and demo stations will be live before and after the presentations, so you can learn more about the participating companies if you'd like!

What You'll Learn

How to find insights from a set of customer behavioral data using Watsi as an example

How to apply analytics conclusions to product changes and marketing campaigns

What popular BI tools on the market look like in action

Schedule

6:00 – 6:30

Drinks, networking, and demos with Segment SQL partners

6:30 – 6:40

Quick Intro

6:40 – 7:30

Presentations from Looker, Chartio, Mode and Watsi

7:30 – 9:00

Drinks, networking, and demos from Segment SQL partners

About Watsi

All proceeds from this event will support patients on Watsi.

Watsi is a global crowdfunding platform for healthcare that enables anyone to directly fund low-cost, high-impact medical care for people in need.

How Watsi Uses Segment

Watsi uses Segment SQL to automatically transform their customer data not only into out-of-the-box tools like Customer.io and Google Analytics, but also into a hosted Amazon Redshift database. Since Watsi is a non-profit and also willing to open up their data to the community, they get Segment for free. :)

How Segment SQL Partners work with Watsi

Each partner has been given access by Watsi to the data stored in with Segment SQL. The partners have offer a range of analytical tools and services and have used these to help Watsi learn abour thier customers. See more about our partners at their respective websites:

• Chartio - chartio.com
• Looker - looker.com
• Mode Analytics - modeanalytics.com

Speakers

Peter Reinhardt, CEO at Segment

Grace Garey, Co-founder & Thomas Bukowsi, Engineering at Watsi

Erin Franz, Data Analyst at Looker

Barry Parr, Director of Marketing & Aaron Heise, Success Engineer at Chartio

Benn Stancil, Chief Analyst at Mode