Analytics Demystified Adobe Analytics "Top Gun" Training - Sydney 2019

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Adobe Analytics, while being an extremely powerful web analytics tool, can be challenging to master. It is not uncommon for organizations using Adobe Analytics to only take advantage of 30%-40% of its functionality. If you would like your organization to get the most out its investment in Adobe Analytics, this “Top Gun” training class is for you. Unlike other training classes that cover the basics about how to configure Adobe Analytics, this one-day advanced class digs deeper into features you already know and also covers many features that you may not have used.

Over the past ten years, Adam Greco ("Omni-Man") has worked on more Adobe Analytics implementations than almost anyone else and helped clients push Adobe Analytics to its limits. In this "Top Gun" class, Mr. Greco will share tips, tricks and real-world examples of how you can apply Adobe Analytics to your organization in new and creative ways. If you are a Adobe Analytics user, you have probably read his blog or his book, but now you can learn about Adobe Analytics from the “Omni-Man” himself.

Sample Class Topics Covered

The following is a list of the topics that will be covered in the "Top Gun" Adobe Analytics training class:

• Advanced review of Success Events, eVars and sProps

• Advanced Success Event usage including Incrementer Events, Event Serialization, Event Allocation & Participation, etc...

• Advanced eVar usage including Product Merchandising, Counter eVars, Instances, List eVars, etc...

• Advanced sProp usage including correlations and Participation

• Advanced usage of Adobe Analytics Classifications

• Advanced usage of Pathing

• Page Type Pathing, KPI Pathing, Search Term Pathing, File Download Pathing, etc...

• Advanced Shopping Cart Tracking

• Potential Revenue, Revenue/Orders to Date, Product Pages, Product cross-sell, etc...

• Advanced Campaign Tracking

• Unified Sources, Channel Bounce Rates, etc...

• Advanced Visitor Segmentation Techniques

• Advanced Onsite Promotion Tracking

• Advanced Onsite Search & Navigation Tracking

• Advanced Form Tracking

• Form Completion Rate, Form Identification, Form Errors, etc...

• Differences between Conversion Funnels and Fall-out reports

• Multi-suite tagging vs. v15 Segmentation

• Using Popular Adobe Analytics plug-ins

• Extending Adobe Analytics data


• Data Sources

• Transaction ID

• Product Returns, Recurring Revenue, etc...

• Integrating Adobe Analytics with other Products

• E-mail, Voice of Customer, CRM, etc...

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