An introduction to story finding

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An introduction to story finding

Before storytelling comes story finding. Learn fast, effective ways of tackling data to find stories that answer business problems.

By NewMR/The Future Place

When and where

Date and time

Fri, 16 Jun 2023 07:00 - 09:00 PDT



Refund Policy

Refunds up to 1 day before event


Defining the question

The main story

Making the patterns more visible

Assembling the story

Focusing the story

About this event

  • 2 hours
  • Mobile eTicket

In this two-hour course, you will be given a straightforward method for efficiently homing in on the story in the data. This course is designed for people who want to start using a five-step way of finding the story in the data. If your clients are asking you to be more story-focused, then this is the short course for you.

This course focuses on quantitative data, but it does cover the use of qualitative information in the context of story finding.

Ray Poynter. This course is taught by Ray Poynter, who has 45 years of experience in insights and research. Ray teaches courses in story finding, storytelling, for many of the leading associations and organsiations in the research and insights world and beyond.

About the organiser

The Future Place is a thought leadership consultancy and operator of NewMR.