$25

An Introduction to Social Enterprise: How your organization can do good AN...

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Illinois College of Optometry

3241 South Michigan Avenue

Chicago, IL 60616

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A social enterprise is a business whose purpose it is to change the world for the common good. While this business concept is not new, it has been increasingly embraced by both not-for-profit organizations and for-profit companies, as well as by younger generations of consumers and employees. Social enterprise provides an opportunity for companies and organizations alike to both do good and do well.

Is your nonprofit or for-profit business interested in exploring using earned revenue to fuel social and/or environmental impact, and making money in the process? This workshop will introduce the concept of social enterprise, explore different business model ideas, and study a few case examples. You will also get a chance to sketch out potential social enterprise business ideas and hear feedback from the group on those ideas.

Belinda Li is Founder, CEO & Chief Consultant of CiTTA Partnership (www.cittapartnership.com), a boutique business consulting firm where social impact meets business strategy. CiTTA helps nonprofits, businesses and social enterprises create greater social impact in a financially sustainable way – doing good and doing well. CiTTA achieves that by improving clients’ business models and practices, and by educating and engaging clients’ stakeholders to cultivate champions and supporters. Main services provided by CiTTA include: growth strategy, business modeling, go-to-market strategy & implementation, web-based solutions, and impact evaluation. Prior to founding CiTTA, Belinda had worked at Civic Consulting Alliance, McKinsey & Company, General Electric Healthcare, and the academia.

Belinda currently serves on the Boards of Social Enterprise Alliance Chicago Chapter & Illinois Environmental Council Education Fund. She is also an active member of the Chicago Sustainability Leaders Network, Association of Consultants to Nonprofits, and Forefront. Belinda holds an MBA from the University of Chicago Booth School of Business, and a Ph.D. in Medical Physics from the University of London, UK.

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Illinois College of Optometry

3241 South Michigan Avenue

Chicago, IL 60616

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