£120

An Introduction to Marketing for Publishing

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£120

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Online

United Kingdom

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Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description
A one day course exploring how publishers market books creatively and effectively to readers. We will take a look at how books are marketed

About this Event

A one day course exploring how publishers market books creatively and effectively to readers.

We will take a look at how books are marketed and sold and we’ll introduce you to the core set of skills required to build a successful career in these disciplines.

We’ll cover the following with both a theoretical overview and practical exercises:

  • How to position a book and design a campaign

  • How to brief a designer

  • How to write convincing copy (may have done this above…)

  • Marketing to the trade-persuading booksellers

  • Digital marketing to readers-social media and paid advertising

  • Analysis and sales data-reviewing what happened and learning from it

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Date and Time

Location

Online

United Kingdom

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Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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