£120

An Introduction to Book Marketing

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£120

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A one day course exploring how publishers market books creatively and effectively to readers. We will take a look at how books are marketed

About this event

A one day course exploring how publishers market books creatively and effectively to readers.

We will take a look at how books are marketed and sold and we’ll introduce you to the core set of skills required to build a successful career in these disciplines.

We’ll cover the following with both a theoretical overview and practical exercises:

  • How to position a book and design a campaign
  • How to brief a designer
  • How to write convincing copy (may have done this above…)
  • Marketing to the trade-persuading booksellers
  • Digital marketing to readers-social media and paid advertising
  • Analysis and sales data-reviewing what happened and learning from it

Taught by Noel Murphy who has worked in the book trade since 1991, starting at Waterstone’s where he became Promotions Manager for the chain in 1998. In 2000 he moved into publishing and joined Bloomsbury to help develop their website. He joined Faber in 2002 becoming Marketing Director in 2003 and was part of the management team that returned Faber to profit bringing the coveted accolade of Publisher of the Year to Faber in 2006. From 2007 to 2012 he was Chief Executive of the New Zealand Book Council. Until 2018 Noel was Sales and Marketing Director of Yale University Press with responsibility for all markets outside of the Americas and is now Commercial Director of Granta Publications.

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Online event

Refund policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Organizer Bluebird Works Ltd

Organizer of An Introduction to Book Marketing

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