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Presented by Foster MBA Career Management
How would you answer these tough marketing interview questions?
- What promotional strategies would you use for a Honey Nut Cheerios campaign?
- Develop a social good campaign for Teavana.
- Should Hidden Valley increase the price of its ranch dressing?
- Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
- Tell me about a terrible product that's marketed well.
Visiting the Foster MBA program to help demystify these questions, Lewis C. Lin will discuss his new book on marketing interview preparation: Rise Above the Noise. His talk will be followed by a Q&A. After the talk, he'll be available to sign books; you can also purchase his book.
ABOUT THE SPEAKER
Lewis C. Lin is the founder and CEO of Impact Interview. He has over 10 years of experience in the career management industry. Lewis first began in 1999, when he started JobReviews.com, a career and workplace community. It featured company, salary, and interview reviews. He sold the company to Job.com in 2001.
Lewis also has over 11 years of experience in Product Management and Business Development, having worked at Google, Microsoft and Citi. Prior to founding Impact Interview; he was Microsoft’s Director of Product Management and Marketing. With an MBA from Kellogg School of Management, Lewis has published two books: Rise Above the Noise: How to Stand Out at the Marketing Interview and Decode and Conquer: Answers to Product Management Interviews.
FREQUENTLY ASKED QUESTIONS
I purchased an early bird ticket. What do I get?
You'll get a free copy of Rise Above the Noise. Those who didn't purchase an early bird ticket won't get a free book.
I didn't get an early bird ticket. Can I buy Rise Above the Noise at the event?
Yes, Rise Above the Noise will be available for purchase at the event at the list price of $25.99. At the event, we will accept Visa, Mastercard, and American Express only.
Do you have a map to the venue?
The talk will be held at Anthony's Forum at Dempsey Hall on the Univ. of Wash. campus. A map of Dempsey Hall: http://bit.ly/DempseyHall
I'm not a current Univ. of Washington student. Can I still attend?
This event is open to everyone affiliated with the University of Washington including incoming students and alums.
Who receives the ticket proceeds?
All early bird ticket proceeds go to Lewis Lin. They go toward providing free books to early bird ticket holders. Proceeds also go toward covering Lewis' costs of publishing the book. Foster MBA Career Management does not receive any of the ticket proceeds.