San Francisco, California
London, United Kingdom
The world of metrics and analytics have often been at odds with how designers work. Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. So which do we believe-our gut or the data?
In the world of measures, metrics, and Key Performance Indicators some practices, like the growth hacking approach to increasing Monthly Average Users (MAUs), have hurt the online experience of Instagram and LinkedIn. While alternatives to satisfaction and net promoter score give insight into the design process and help designers have better instincts.
If you’re ready to talk to your teams about what you really need, help management interpret the data, and create analytical experiments that provide design insights, don’t miss this talk!
This talk will show you and your team:
- What easily-collected analytics, like bounce rate and time-on-page, actually tell us about our users’ experiences
- Why advanced techniques, like a money-left-on-the-table analysis and the CE11, show us how metrics can impact design
- Why asking, ”Would you recommend this?“ isn’t an ideal way to measure brand engagement
Jared Spool is the founder of User Interface Engineering (UIE), the largest usability research organization of its kind in the world. If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers.
Partners and Sponsors:
When & Where
UXPA of Los Angeles
UXPALA is a chapter of the User Experience Professionals Association (UXPA). UXPA is an international association devoted to assisting new and established professionals in the user experience disciplines.