Amplify Music on the West Side

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Santa Monica Public Library

601 Santa Monica Boulevard

Santa Monica, CA 90401

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Event description


Amplify Music on the Westside

Thurs., Sept. 19, 2019

7-9 pm (check in begins at 6:00 pm)

Location: Santa Monica Public Library, 601 Santa Monica Blvd., Santa Monica, CA
(310) 458-8600

Hosts: Santa Monica Public Library, City of Santa Monica Cultural Affairs, and Center for Music Innovation at UCLA Herb Alpert School of Music

Tickets: Tickets will be free and can be found at Eventbrite (here) and Facebook Events. Space permitting, we also will accept signups at the door on Sept. 19.

Background: This event continues a series of events on Amplify Music in LA exploring how we can create better environments for music and musicians in the greater Los Angeles County area. Earlier events in Feb. and May in Frogtown and at UCLA expanded the conversation around public policy, social change, organizational support, and other issues -- maps, audio, and video can be found via

We will have a kickoff speaker and two community panels exploring these topics for the evening:

  • Grassroots community music
  • Co-creating in community through organizations and education -- playing and teaching music
  • Local audience programming, marketing, community, and relationships
  • Music as social practice in our communities


Introductions: Jeff Schwartz, Santa Monica Public Library and Gigi Johnson, UCLA
Challenges and Opportunities of the West Side: Shannon Daut, City of Santa Monica Cultural Affairs Manager

Panel: Communities of Creators and Creating on the West Side

Moderator: Jeff Schwartz, Santa Monica Public Library

  • Koko Peterson, McCabes, Producer/Concert Coordinator
  • Crystal Starr, Little Voices, President/Recording Artist
  • Deborah How, Westside Music Conservatory, Exec. Director/Owner
  • Patrick Scott, Jacaranda Music, Artistic and Exec. Director
  • Josephine Moerschel, Elemental Strings, Executive and Artistic Director (NEW!)

Panel: Creating, Communicating, and Marketing to/with West Side Audiences and Beyond

Moderator: Dr. Gigi Johnson, Center for Music Innovation, UCLA Herb Alpert School

  • Jason Kramer, KCRW
  • Andrew Wells, Music Producer
  • Michele Riggi, AWAL, Assoc. Director of Label Management
  • Jen Maxcy, Skirball Cultural Center, Assoc. Director of Programming (NEW!)
  • Charles Andrews, Santa Monica Daily Press, Columnist (NEW!)


Where can I park?

  • You can park in the garage under the library (enter off 7th St).

  • The first half hour is free and the Library can provide one-hour validations to those who ask Jeff at the end of the program.

What's the refund policy?

The event is free and open to the public. Seating is limited to the capacity of the room, and event times and programs are subject to change. RSVP does not guarantee a seat. Seating is on a first-come, first-served basis.

How can I contact the organizer with any questions?

Please email

Do I have to bring my printed ticket to the event?


Can I update my registration information?

Please cancel if you cannot attend.

Is my ticket transferrable?


Is it ok if the name on my ticket or registration doesn't match the person who attends?


Are there ID or minimum age requirements to enter the event?

No. We ask that minors be accompanied by an adult.

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Santa Monica Public Library

601 Santa Monica Boulevard

Santa Monica, CA 90401

View Map

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