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Amp Your Apps! - Powering App Revenue with First Party Publisher Data

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Mobfox Offices (WeWork)

311 W 43rd St

12th floor

New York, NY 10036

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Join us as Mobfox hosts a panel discussion with senior executives from The Meet Group, Sizmek, Factual and Mobfox.

We’ll look at why data is becoming more critical for enabling effective monetization, consider state-of-the-art methods for building 1st party user profiles, and share ideas for utilizing data to enhance developer’s revenue opportunities.

Our guests for the panel discussion will include:

Glen Nigel Straub, Director, Business Development, Factual

As the Director of Business Development, Glen partners with publishers, developers, and advertising technology companies to deliver Factual’s location-based data solutions, empowering their mobile strategies for monetization and personalization. Glen opened the Factual New York office in September 2013 and runs the business development team in the eastern United States.

Previous to Factual, Glen was the New York Publisher Development Lead for mobile advertising network Millennial Media, where he worked with Comscore Top 100 mobile app publishers such as Fox News, Pandora, and The New York Times, to help monetize their advertising inventory. Millennial Media was acquired by AOL in October 2015

Nicholas Hermansader, VP, Ad Operations, The Meet Group

Nick has been with The Meet Group, Inc. for 9 years. Starting in 2008 as an ad trafficker for myYearbook.com, he now leads the Ad Ops team as VP of Ad Ops for MeetMe and Skout, 2 of the largest social apps on iOS and Android.

Gil Rachlin, VP Products and R&D, Sizmek

From research to startups to product engineering. Gil Rachlin brings nearly 20 years of digital experience to his programmatic leadership role at Sizmek. Gil’s previous experience was as Head of Product at PerformLine, Global VP of Strategy and Chief Data Officer at KGB (Knowledge Generation Bureau), and Director of Product Strategy and Engineering at Quigo (purchased by AOL). In addition, he has been the founder and/or advisor of nearly a dozen digital startups, including AdFin, Bolt Insurance, ScanBizCards (purchased by CircleBack), and Appinions (purchased by ScribbleLive).

Anat Halbrecht, Director, Strategic Supply Partnerships, MobFox SSP

Anat brings six years of experience in the mobile app ecosystem to her role as revenue growth expert helping developers succeed with their monetization and user acquisition strategies. She currently manages the Mobfox supply partner team including business development and operations

Panel Moderator

David Kaplan, Managing Editor of GeoMarketing.com, and former editor and reporter at AdExchanger, Adweek and MediaPost.

We'll be providing food and drinks and look forward to having time to socialize!

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Date and Time

Location

Mobfox Offices (WeWork)

311 W 43rd St

12th floor

New York, NY 10036

View Map

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