Join us for an Amazon Appstore Developer Workshop in London

Have an Android app or even an idea for an app? You are invited to join Amazon for a free half-day event in London on Wednesday, October 29th. The Amazon Appstore developer day is designed to give you the essential tips, tricks and tools to distribute your app to Amazon customers. At the end of the afternoon, you will be able to publish your Android app directly to the Amazon Appstore. We are also giving away 2 Droidcon London tickets and a Fire TV!

AGENDA:

12:30 - 1:00 pm

Check in and light lunch

1:00 - 2:00 pm

Everything You Need to Know About Amazon Appstore, Fire TV, Fire Phone and Tablets

From the Amazon Appstore on Android phones and tablets to the new Fire phone and Fire TV, learn everything you need to know to get your app in front of Amazon customers. We'll discuss the top 3 ways we've seen apps get the most out of the platform. Plus, we’ll demo Fire TV and Fire phone, now available in the UK, and share coding tips to help you optimize your apps for these new devices. After this session, you'll be able to determine if your app is ready to submit today.

2:00 - 2:45 pm

Responsive App and Game Design: Bringing Desktop and Mobile Games to the Living Room

In this session, we cover what's needed to bring your Android app or game to Fire TV. We walk you through controller support for a game scenario (buttons and analog sticks), controller support for UI (selection, moving between menu items, invoking the keyboard), and how to account for the form factor (overscan, landscape, device and controller detection). By the end of this session, you’ll be able to understand what you need to do if you want to build or modify your own app to work on a TV.

2:45 - 3:00 pm

Break

3:00 - 3:45 pm

What the Top 50 Apps and Games Do with In-App Purchasing and Mobile Advertising That the Rest of Us Don't

Not sure when (or if) to run a sale? Not sure what IAP items to offer? We share best practices and analytics data that we've aggregated from the top 50 in-app purchase (IAP) grossing apps and games in the Amazon Appstore as well as examples of top apps monetizing through mobile advertising. We cover user retention and engagement data comparisons and examine several purchasing UI layouts to learn how to manage and present IAP item selection. We also cover how to manage IAP price points and how and when to tailor price variety, sales, and offers for customers. You will get actionable data and suggestions that you can use on your current as well as future projects to help maximize IAP and advertising revenue.

3:45 - 4:00 pm

Submit your Apps!

In this section, we’ll show you how to create a free developer account and cover tips for marketing and monetizing your app after you submit it.

4:00 - 5:00pm

Get Hands-On

Our formal program is over, but you’ll have time to experience the devices and meet the Amazon team. Our technical representatives will be on hand to provide support, answer your questions, and help you troubleshoot any issues. We’ll have extra devices on-hand for you to use for testing. We will then head to a nearby bar for some casual conversations.

Register now for a spot and be sure to check out our developer portal for any technical information or to download the SDK.

About the Amazon Appstore:

The Amazon Appstore allows developers to distribute and sell their Android and HTML5 web apps to millions of customers in 236 countries around the world. It is available on a multitude of devices, and is pre-loaded on Android phones on select carriers in the US and Europe. And now the Amazon Appstore has over 240,000 apps globally.