Cathy Eve - Marketing Head Parmalat
The sixth episode in the AMASA CT #SpeakerSeries on the 13th of October will host Cathy Eve.
Cathy joined Unilever as a technical graduate trainee and led Foods Packaging Development in South Africa before a 5 year secondment to The Netherlands which sparked a passion for innovation. She returned to South Africa to set up an innovation centre for the African region - one of the first of its kind and undertook extensive project and advisory work across Sub-Saharan Africa.
The innovation focus and approach to new product development gave Cathy the opportunity to take a cross functional move into marketing in Unilever and then joined the local Executive team as Marketing and Category Director for Spreads.
After nearly 20 years in Unilever, she enrolled at London Business School to complete the Sloan Fellowship programme – a Masters in Business Science targeted at mid-career managers and covering all aspects of strategic and operational leadership. Keen to return to South Africa and work in the field of innovation, she consulted to various FMCG clients before returning to corporate world as Marketing Executive at Parmalat South Africa. Since joining Parmalat she has worked on local, regional and international branding including a stint based at Parmalat corporate offices in Parma, Italy. She is now on the Africa Executive Team with responsibilities for commercial business delivery in 5 countries and at least 6 export markets.
AMASA Speakers Series
The Cape Town AMASA Speaker Series offers AMASA CT members the opportunity to hear from some of the industry’s and country’s top marketeers, advertisers, business leaders. From business founders, to global experts and advertising gurus AMASA Cape Town will host a variety of interesting and educating speakers at our monthly #SpeakerSeries.
As part of our purpose, AMASA promises to ensure the industry remains upskilled, educated and connected on a constant basis and the Speaker Series intends to do all of these, each month.
All AMASA CT members are free to attend each event. If you would like to register as a member please contact email@example.com
This year the series will be held at the UCT GSB campus. There is a capacity of 150 people so we suggest you get your RSVP tickets ASAP as we expect high demand for the series. Look out for our email notifications for each event.
To join our database please email firstname.lastname@example.org
Speaker Series Dates and Speakers:
11 August - Luke McKend - Head of Google SA
8th September - TBC
13th October - Cathy Eve - Marketing Head Parmalat
10th November - Robbie Brozin - Founder of Nando's
8th December - Margie Whitehouse - Chief marketing officer South African Tourism
TBC - Nunu Ntshingila - Head of Facebook Africa