$15 – $40

AMA West Michigan - November Luncheon

Actions and Detail Panel

$15 – $40

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Location

L. William Seidman Center

50 Front Avenue Southwest

Grand Rapids, MI 49504

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Refund policy

Refund policy

No Refunds

Event description
Swimming through Data Demystifying the Complex Simplicity of Data Driven Marketing

About this event

‘Data driven marketing’ is a broad term referring to the process by which insights from data analysis are used to build targeted marketing campaigns. This process is both art and science. It blends the logical disciplines of data extraction and analysis with the out-of-the-box creativity of which data to unearth, which types of clues to search for within the data mounds, and how to use those insights to advantage.

This session focuses on demystifying data driven marketing, highlighting a number of basic, practical fundamentals of success in data driven marketing campaigns. This session content is aimed at mid level marketeers, but may also be of interest to advanced experts who want a refreshed perspective on basics of success.

Data driven marketing can be a dry topic, and this session aims to make the concepts memorable and remain with the audience after the session. To that end, the fundamentals will be first introduced in an analogous real world story of Mr. Brophy’s swim across the Mackinac Straits and the factors behind his planning and execution. These same fundamentals are, in turn, extrapolated and expanded into a deep dive of data driven marketing tips and execution strategies.

Session Objective: Provide the audience with a refreshed view of the basics of data driven marketing success Technical Content/Advanced Concepts Level: Basic

Target Audience: Mid-level marketer who has not yet had extensive work with data driven marketing

Learning Objectives:

  • Understand the basic philosophical concepts behind successful data driven marketing, and that they often have very little to do with the data itself
  • Recognize that there are many aspects to a successful data driven marketing approach that require constant assessment and refinement, rather than just one cookie cutter playbook
  • Recognize the early warning signs that your data driven marketing campaign may not be on track

About the Speaker

Keith Brophy

Keith Brophy is a West Michigan based entrepreneur with a background of building various nationally-focused businesses.

Keith is currently COO at ADHD Online, one of the nation’s leading ADHD telehealth providers. Prior to this, Keith launched and served as Director for Business Lab at Emergent Holdings. He has served as State Director of the Michigan Small Business Development Center, CEO of Ideomed, General Manager of Enterprise Services at RCM Technologies, and CEO of Sagestone, among other endeavors. Keith has been on a range of for-profit and nonprofit boards for some of the region’s leading organizations.

He is a past Ernst & Young Michigan Entrepreneur of the Year, and companies he has led have received national accolades in areas including growth and innovation. Keith has been a speaker on future trends including testimony before state and national government bodies on business innovation, and has highlighted emerging marketing trends at the Latin American Marketing Association annual conference, among others.

Keith has a B.S. degree in Computer Science from the University of Michigan, and an M.S.I.S. degree from Strayer University. Data driven marketing initiatives have been a pivotal aspect of the business endeavors Keith has tackled over the years.

Fee:

Member in-person - $25

Future Member in-person- $40

Member Virtual - $5

Future Member Virtual- $15

*As a member, please use the code referenced in the membership newsletter, Marketer’s Minute, to redeem your registration discount.

Membership Information:

Come join the essential community for marketers. The AMA is home to marketing professionals dedicated to boosting their skills and growing their network. Members get free training every month, exclusive content and connection to a local chapter like ours. And it's all just $149/year. https://ama.org/join

For those who recently joined AMA, email a copy of your confirmation to info@amawestmichigan.org to receive the member promo code for your discounted registration.

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Date and time

Location

L. William Seidman Center

50 Front Avenue Southwest

Grand Rapids, MI 49504

View Map

Refund policy

No Refunds

Organizer American Marketing Association of West Michigan

Organizer of AMA West Michigan - November Luncheon

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