Now that we can be in-person, we’re bringing back our popular SEO Smackdown. We’ve all been a part of way too many webinars, and likely checking out other tabs instead of watching intently. We get it!

Past SEO smackdowns have been incredibly popular and well attended. As we wrap up our 2022 season in May, we had to end it on a high note. Get ready for some heated debates, the most current information, and fascinating perspectives.

Meet Our Panelists

Kelly Darcy

Senior Manager of Client Services for GM, dentsu Media

Kelly is a digital marketing specialist with a heavy focus on the customer journey. She is currently a Senior Manager of Client Services for GM on the dentsu media team out of Detroit, Michigan. Her background in website creation leads her to the SEO world where she aims to connect all marketing efforts for client success by considering the bigger picture and goals. In her spare time, she's also a volleyball coach year-round and was an e-board member of Grand Valley's AMA back in 2014.

Jason Dodge

Founder and CEO, BlackTruck Media + Marketing

Jason Dodge is the Founder and CEO at search marketing firm, BlackTruck Media + Marketing. Combining nearly 18 years of industry experience with the efforts of holistic, human-centered thinking and technical search marketing tactics, Jason works alongside his team to assist brands with their online success through honest search marketing strategies. His background and experience span many industries from global manufacturing and large healthcare systems, to the automotive aftermarket and travel/tourism sectors. With a continued passion for the ever-evolving world of search, Jason is a regular contributor to industry publications and speaks throughout the country on the subject of human-centered search engine optimization.

Lance Baudry

Co-Owner, Avalanche Creative

Lance doesn't have time for the spacesinhissentences. He's always going, curious, and extremely competitive (mostly with himself). He loves to investigate websites to identify how he can get them search engine real estate that turns into revenue. Lance has a degree from GVSU in Social Studies and Psychology for Secondary Education but has never been a teacher. Instead, he tried scratching the entrepreneurial itch. He built websites for whatever wild business idea he has had and then eventually he decided he might as well sell those. That led him into monetizing them with SEO. He has been building websites for 15+ years. Together with his wife and co-owner, he runs Avalanche Creative in Grand Rapids with a team of 10 amazingly talented SEO and content professionals.

Fee:

Member in-person - $25

Future Member in-person- $40

*As a member, please use the code referenced in the membership newsletter, Marketer’s Minute, to redeem your registration discount.

Membership Information:

Come join the essential community for marketers. The AMA is home to marketing professionals dedicated to boosting their skills and growing their network. Members get free training every month, exclusive content and connection to a local chapter like ours. And it's all just $149/year. https://ama.org/join

For those who recently joined AMA, email a copy of your confirmation to info@amawestmichigan.org to receive the member promo code for your discounted registration.