$15 – $45

AMA West Michigan - January 2022 Luncheon

Actions and Detail Panel

$15 – $45

Event Information

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Location

Location

L. William Seidman Center

50 Front Avenue Southwest

Grand Rapids, MI 49504

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Refund policy

Refund policy

No Refunds

Event description
Hiring a Diverse Staff

About this event

Over the past year, the running industry has made significant strides to become more diverse, more equitable and more inclusive. We know the connective power of running and we want to leverage it to invite more people into our brands, stores, events and communities. The foundation of diversity, equity and inclusion in the running industry lies in hiring a diverse staff, as they are the forward-facing representatives of our business. This session will help you do that.

Attendees will gain:

  • Tools to identify, recruit, and retain diverse talent
  • A list of common mistakes made by white hiring managers
  • Data and confidence to know that everyone can hire diverse talent, regardless of market or geography

*Note that this session will focus on diversity through the lens of race, but the concepts discussed and the tools provided will enable attendees to diversify staff across all marginalized groups.

About the Speaker

Erin Flynn, Professor, Bentley University

Erin Flynn is a 15-year running industry veteran and a former NCAA 5k/10k athlete at Georgetown University. Throughout her time in the industry, Erin has held senior-level positions with several global brands – including Saucony and adidas – and has consulted to numerous running specialty retailers across the United States. She is a Professor at Bentley University, one of the nation’s top business schools, where she teaches MBA and Undergraduate marketing courses. Much of her coursework involves strategy development for top running brands. Erin is actively involved in Bentley’s Diversity, Equity and Inclusion efforts, having served on the Racial Justice Task Force and currently facilitating cross-departmental discussions on racial identity, white privilege and anti-racism.

Fee:

Member in-person - $25

Future Member in-person- $40

Member Virtual - $5

Future Member Virtual- $15

*As a member, please use the code referenced in the membership newsletter, Marketer’s Minute, to redeem your registration discount.

Membership Information:

Come join the essential community for marketers. The AMA is home to marketing professionals dedicated to boosting their skills and growing their network. Members get free training every month, exclusive content and connection to a local chapter like ours. And it's all just $149/year. https://ama.org/join

For those who recently joined AMA, email a copy of your confirmation to info@amawestmichigan.org to receive the member promo code for your discounted registration.

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Date and time

Location

L. William Seidman Center

50 Front Avenue Southwest

Grand Rapids, MI 49504

View Map

Refund policy

No Refunds

Organizer American Marketing Association of West Michigan

Organizer of AMA West Michigan - January 2022 Luncheon

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