$15

AMA West Michigan - December Virtual Luncheon

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$15

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Event description
Data Privacy and Security: Avoiding Legal Landmines

About this Event

In the world of digital and online advertising, data privacy and security requirements are not going away. The days of unlimited use of big data are over. Marketers can either face that now, or face it later when their company is fined or sued for misuse of consumer data, or when customers rake the company over the coals on social media in protest of such misuse.

Going forward into 2021, it is important for marketers to understand the key concepts of data privacy and security laws applicable to marketing, learn the elements of an effective online privacy policy, and learn what to do if there is a security breach affecting data under their control, in order to remain legally compliant online and with digital advertising efforts.

About Jennifer Puplava:

Jennifer A. Puplava, Attorney at Law, Mika Meyers

Jennifer A. Puplava practices primarily in the areas of intellectual property law and technology law. She helps clients protect their trade secrets, trademarks, copyrights and other intellectual property, and she assists clients with the negotiation, drafting and enforcement of, and compliance with, related agreements, policies, terms and conditions and other documents. She counsels clients regarding a wide range of technology law issues, including the acquisition and maintenance of domain names, cybersquatting, the protection of privacy and of confidential and proprietary information, the determination of appropriate security standards, addressing security breaches and the development, licensing, and acquisition of technology solutions. She represents clients in related commercial litigation in federal and state courts, and she prepares and prosecutes trademark applications and handles opposition/cancellation proceedings before the United States Patent and Trademark Office and Trademark Trial and Appeals Board. Jennifer received her law degree from Indiana University School of Law in 1998 (cum laude) and her undergraduate degree from Saint Mary’s College (magna cum laude) in 1995. She is a member of the Grand Rapids Bar Association, the State Bar of Michigan and the American Bar Association. Jennifer also serves on the Board for the Cascade Community Foundation and the Cascade Township Downtown Development Authority.

Can't Attend Live?

No worries, we are recording the presentation and will email it out to all those registered who were unable to attend.

Fee:

Member - $0*

Future Members - $15

Unemployment / Underemployed - $0

*As a member, please use the code referenced in the November membership newsletter, Marketer’s Minute, to redeem your free registration discount.

Membership Information:

Come join the essential community for marketers. The AMA is home to marketing professionals dedicated to boosting their skills and growing their network. Members get free training every month, exclusive content and connection to a local chapter like ours. And it's all just $149/year. https://ama.org/join

For those who recently joined AMA, email a copy of your confirmation to info@amawestmichigan.org to receive the member promo code for your complimentary registration.

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