$65 – $549

AMA Southwest Michigan 2019 Annual Conference

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Location

Fetzer Center

2350 Business Court

Kalamazoo, MI 49008

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Refunds up to 7 days before event

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The 2019 AMA Southwest Michigan Annual Conference will be held on November 7th, 2019 at the Fetzer Center, Kalamazoo, Michigan.

8:30am - Registration and breakfast

9am - Presentations begins

Speakers include:

Paul Beck, Partner, Board of Advisors and CMO of Created Entertainment, Inc, where he developed and launched STORYBOOTH, and Partner and Board of Advisors and CMO for SparksFly Technologies, Inc.

"The Art and Science of Storytelling: From Emotion to AI."

Given 80% of all internet traffic is expected to be driven by video by 2020, understanding the technological and human elements that drive the creation, distribution and engagement around “good content” is paramount - Practical commentary and takeaways on the current and future content world.


Kate Smith, President and Chief Color Expert, Trainer and Speaker – Sensational Color

"Marketing with Color Sense-Ability"

Everyone talks about the power of color, but few companies use it to full advantage. Selecting the right color for a brand or product begins with combining your knowledge of the business with a solid understanding of the aesthetic and emotional qualities of colors. During this presentation, you will gain insight into the science, symbolism, and psychology of color, which can give you a jumping-off point for determining what colors work best in any given situation.


Matt Hertig, CEO of Alight Analytics

"Why Marketing Analytics Fails (And How To Do It Right)"

Marketers spent almost $5 billion last year on tools to help them manage their marketing data — yet most organizations are still struggling to turn data into real insight. Successful analytics and reporting requires investing in the right mix of technology and people. What’s the right investment mix for your organization?


John McNeal, Owner of 2reveal

"Creativity & Innovation Made Accessible"

Your competitors have similar technical skills, know-how, and technology. The only differentiator most companies have is creativity; their ability to creatively problem-solve in a manner their competition cannot. Creativity is your greatest asset. Companies thrive and die by their creativity, yet many people struggle to be creative on the spot.


Marcus Collins, Chief Consumer Connections Officer at Doner

"The Curious Case of Cultural Consumption"

Since its modern conception, marketing and advertising have relied on creativity as a catalyst for commerce. We use copy and images to evoke desired behaviors from a target populous in hopes that it will impact the brand’s bottom line. While the convergence of the two — creativity and commerce — is considered the hallmark of ‘good marketing communications’ (sought after by ad agencies and ambitious brand managers alike), there is an unspoken factor which frames its relevance and significance. That factor is ‘culture’ and this talk ventures to explore the unwritten rules about culture and why its simultaneous salience and nebulousness should be the backbone of how we approach marketing in today’s hyper-connected world, using social data to discover what lies beneath.


The Master of Ceremonies for this year's conference will be Dann Sytsma, owner, Improv Effects.

Check out this 2018 recap from our friends at Kzoom Video!

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Date and Time

Location

Fetzer Center

2350 Business Court

Kalamazoo, MI 49008

View Map

Refund Policy

Refunds up to 7 days before event

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