AMA OC Speaker Event: Create a Marketing & Sales Love Story
Event Information
Event description
Are your marketing and sales teams aligned or competing against each other? Learn techniques to align strategies and watch your sales soar!
About this Event
Create a Sales and Marketing Love Story
Align your sales and marketing teams to create a love story that makes your sales soar!
- Are your sales and marketing teams working against each other?
- Are prospects falling off your radar before converting?
- Are you getting mixed results from your marketing and sales efforts?
- Does your content contain the personalized approach needed for account based selling?
Join marketers from across Orange County to learn sales enablement strategies that will align your sales and marketing strategies to help your company grow!
6 pm, Thursday, February 13 at UCI Division of Continuing Education
Meeting Take-aways
- Guidance on sales enablement strategies that align marketing and sales teams, including content creation and sales training
- Insights on how marketers can conduct interviews and surveys with your sales teams and current and prospective clients to identify challenges your buyers face
- Strategies on how to make the business case for content creation resources (or realign existing resources) to support growth goals
The Panel
- Jen Spencer, Vice President, Sales & Marketing, SmartBug Media
- Christi Whipple, Senior Manager, Partner Marketing, Avalara
- Breene Murphy, Director, Client Experience, EP Wealth Advisors
- Darren Pitchford, Marketing Campaign Manager, FirstService Residential
