$25 – $35

AMA Nov 2019 Luncheon | Creating Meaningful and Memorable Events

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City Grill

384 East Avenue

Rochester, NY 14607

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Event description
Join AMA | Rochester and Michelle Chiantera, VP of Cisco for an interactive discussion on their approach to creating memorable events.

About this Event

New research proves that customers in both B2B and B2C are expecting, if not demanding, highly personalized experiences. And it’s our job to deliver the insights to arm our sales teams to help them deliver on it. According to Forrester, 85% agree that buyers will dismiss a seller in the first interaction if they don’t receive tailored information. The focus needs to be on creating meaningful and memorable experiences for their customers while in parallel fueling the pipeline for their business.

The discussion will focus on the following areas:

 Bringing together Digital and Physical Experiences

 Emotionally Connecting with your Customers at Events

 Making the Right Investments in the Right Events

SPEAKER BIO:

Michelle ChianteraVice President, Americas Growth MarketingCisco

Cisco’s Vice President of Americas Growth Marketing, Michelle Chiantera, leads a team of marketers who are in lock-step with sales to capture market share and accelerate the growth of the Americas region. Michelle and her team strive to deliver an amazing customer experience through marketing innovation and cutting-edge technology.

Always putting the customer first, she believes in the importance of shifting mindsets to not only incorporate the digital aspect, but to keep the human touch to achieve customer loyalty and position Cisco as the bridge to possibilities.

Michelle has been a leader at Cisco for over 18 years. She spent many years as a leader in partner marketing where she was laser focused on helping partners grow and evolve marketing into an engine that is core to business. Leading and empowering her team to grow, take risks, and get out of their comfort zones is at the heart of how Michelle operates. She is a firm believer in developing talent and supporting her team to make impact and achieve greatness in their careers.

Michelle is passionate about the early in career community and sponsors the Cisco marketing and communications early in career program. She advocates building a diverse workforce and talent pipeline because she knows the value that it will bring the business. Michelle resides in up-state New York with her husband, daughter, and dog,and loves an intense yoga class to keep her grounded.

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Date and Time

Location

City Grill

384 East Avenue

Rochester, NY 14607

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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