$15 – $55

AMA Nashville Power Luncheon: How Mars Petcare Marketing Is Moving People &...

Event Information

Share this event

Date and Time

Location

Location

City Winery - Nashville

609 Lafayette Street

Nashville, TN 37203

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Friends Who Are Going
Event description

Description

The PEDIGREE® brand is the largest dog food brand in the world, feeding more dogs than any other brand—and it’s one of 41 total brands in the Mars Petcare portfolio, and one of the multi-billion dollar brands within Mars, Inc. globally.

So, how do you better than that? You discover and share why healthy pets are so important. You design the Pedigree Feed the Good marketing campaign. It was inspired by one simple fact: Dogs and people bring out the good in each other. With this brilliant marketing brand story, you will see how Mars Petcare tapped into culturally relevant societal themes to make a difference. You’ll see how calling attention to the way dogs affect people’s attitudes and behavior for the better impacts life…for the better.

At the AMA Nashville kick-off luncheon Sept. 7, 2017, hear Mars Petcare’s Director of PR and Brand Communications Lisa Campbell and Director of Marketing Operations Melodie Bolin share this incredible campaign. You’ll discover how a social experiment became a positive brand awareness program that was far reaching in building bridges. Even as the 2016 presidential election was in full gear, a nation divided made “A Vote for Good,” with Pedigree and its campaign.

Join us for this fun, vibrant and eye-opening marketing story. Learn how an experiment paid off and grew into the most talked about campaign in the history of Mars Petcare.


Share with friends

Date and Time

Location

City Winery - Nashville

609 Lafayette Street

Nashville, TN 37203

View Map

Refund Policy

Refunds up to 7 days before event

Save This Event

Event Saved