$28 – $55

AMA DFW Executive Luncheon: Digital Marketing Experiments and Tests

Event Information

Share this event

Date and Time

Location

Location

Venue Forty50

4050 Belt Line Road

Addison, TX 75001

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

Digital Marketing Experiments and Tests

Running quality tests and experiments is essential to managing the risk in your marketing strategy, your budget and ultimately your ROI. With marketing experiments, you can test, refine, and apply results to improve campaigns and drive results. Both tests and experiments are critical for growth. But knowing the difference helps you advance your organization’s learning of what works and where to invest your marketing dollars and what doesn’t. Join our September panel to discuss:


  • Types of marketing experiments and tests and when to use which

  • How to design quality tests and experiments and hypothesis

  • Best practices for running successful experiments and tests

  • Communicating insights from experiments and tests and making strategic decisions based on results





Panelists


Rebecca Visconti
AVP of Marketing Analytics
Mr. Cooper

Rebecca has been working in the Digital Marketing space since 2007 and has a professional motto of "Data Drives Strategy." She has recently embarked on a new role as Assistance Vice President of Marketing Analytics at Mr. Cooper, the largest non-bank mortgage company in the US.

Previously, as VP of Operations at Belo and Company, Rebecca headed up the Digital Analytics, SEO, PPC, Display and CRO departments, while also overseeing major company initiatives, such as platform roll-outs and innovative strategies to take us to the level in the digital space. Prior to that she led the Strategy department, overseeing strategic marketing planning for key accounts, led industry thought leadership initiatives, and supported product development. Prior to that role, as Director of Analytics, Rebecca was responsible for running the Digital Analytics services team and providing consultative services to clients such as Yum Restaurants, Moneygram, and Funimation. Prior to joining Vertical Nerve, she was Senior Manager of Digital Analytics Strategy at PFSweb, where she was responsible for managing and directing all Digital Analytics services for their Interactive Marketing Services agency, working with brands such as Kraft, P&G, Starbucks, Kate Spade and BCBG.

Rebecca is passionate about mentoring others, working as an adjunct professor at UT Dallas and am currently a teacher for SMU where she passes along my passion for digital analytics and data driven marketing. Rebecca was also a founding steering committee member of the Dallas chapter of the Digital Analytics Association and served as a co-chair for 2 years. I graduated from UNT with a B.A. in History, with a focus on modern international relations and hold an MBA from University of Texas at Dallas with an emphasis in MIS.


Guido Tirone
Director of Web Analytics
Neiman Marcus

Guido Tirone is an experienced director with a deep focus on the digital and retail world. His background working in advanced analytics is characterized by his work experience, academic research and teaching.

Currently, Guido is the Director of Web Analytics at Neiman Marcus where he leads all aspects of analytics for Neiman Marcus digital ecosystem, including data mining and machine learning. He manages the high performing and visible web analytics team, responsible for delivering insightful analysis and actionable recommendations across the entire organization. He is also chartered to improve the overall site performance, enhance the customer experience and drive proven incremental revenue through online personalization initiatives.


Tyson Kirksey
VP Digital Marketing
Highland Homes

Tyson Kirksey is an experienced digital leader and currently Vice President of Digital Marketing for Highland Homes, an employee-owned homebuilder serving markets in Texas. He has a degree in Interactive Media and almost 20 years of experience working on digital projects with exciting brands like Intel, Pizza Hut, The Container Store and Tivo. His focus is digital optimization and everything that comes with that (marketing analytics, user experience, A/B testing, etc.). Tyson resides in Plano, TX with his amazing wife and three kids. He enjoys outdoor sports like golf and tennis in addition to being a passionate Houston Astros fan.


Taylor Krislov
VP, Customer Research and Usability
J.P. Morgan Chase

Taylor currently leads Customer Research and Usability for Global Technology Infrastructure's Sustained Engineering group at J.P.Morgan Chase. Previously, Taylor led Market Research supporting a variety of Chase business units: from Small Business Banking and Credit Cards, to Sports and Entertainment (Sponsorship research). Prior to Chase, Taylor worked for Tyson Foods (previously the Hillshire Brands company) focused on innovation, packaging and advertising research; and prior to that across a variety of research suppliers leveraging her love for both qualitative and qualitative research that drives business impact. Taylor holds a B.A. in English and Applied Statistics from the University of Michigan, a Master's in Marketing Research from the University of Georgia and a Certificate in Qualitative Research Methods from DePaul University.





Moderator


Dan Sturdivant
Director, Marketing
Infinit-I Workforce Solutions

A seasoned digital marketing professional, Dan Sturdivant's experience includes Search Engine Optimization (SEO) and Direct Response Creative.

Dan is the Director of Marketing at Infinit-I Workforce Solutions a SAAS platform helping transportation companies save lives. Dan is also an instructor at SMU Pro where he teaches the Search Engine Optimization & Marketing Strategies course

Additionally, Dan is the past president and current chairman of the board of the DFW Search Engine Marketing Association and the co-founder of the DFW Jingle Mingle Holiday Party.





For more information on this event, please visit: www.amadfw.com/events

To receive your $15 discount member ticket click on click Enter Promotional Code, enter the email address associated with your AMA membership account, and click Apply.

Please note AMA DFW's refund policy: Tickets are nonrefundable unless cancellation is requested via email at least 48 hours prior to the start of the event.

Share with friends

Date and Time

Location

Venue Forty50

4050 Belt Line Road

Addison, TX 75001

View Map

Refund Policy

No Refunds

Save This Event

Event Saved