$25 – $75

AMA Birmingham Workshop: Harnessing the Power of Video Marketing

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Innovation Depot

1500 1st Ave N

Birmingham, AL 35203

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Harnessing the Power of Video Marketing

Ali Schwanke, CEO - Simple Strat

Join us and learn how to execute a video marketing campaign from one of the brightest in the industry. AMA Birmingham is presenting one of many Workshops that delve into the nuts and bolts of some the best topics in marketing.

In this workshop, attendees will be able to:

  • Create a customized plan for each attendee to utilize video content to generate sales and marketing results
  • Learn about the different types of videos you should be creating for the specific stages of your sales and marketing funnel
  • Discover the A, B, and C levels of video production and the purpose for each
  • Explore high level best practices for equipment, production, editing, publishing, and measuring video content effectiveness in both marketing and sales
  • Determine the allocation of resources and when to create content in-house vs. outsource

Who should attend this workshop?

  • Marketers of all levels – director, VP, coordinator, etc.
  • Content creators
  • Social media marketers
  • Sales professionals
  • Entrepreneurs and small business owners
  • Marketing or sales interns

About the Workshop Presenter:

Ali Schwanke is the CEO and Chief Marketing Strategist of Simple Strat, the marketing agency for companies that are serious about growth. With a unique pairing of creative and analytical skills, she helps clients design and executes marketing campaigns using video, audio, written, and visual content.

Ali has been hooked on content since 3rd grade, when she got her first 35mm camera. From photographer to the content creator and now strategic marketer, Ali is a master at spotting content marketing opportunities and helping companies strategize how multimedia can be used to influence consumer behavior.

Ali has more than 12 years of experience and has worked with companies from a variety of industries. She is a member of the National Practitioner’s Council for the American Marketing Association, Pipeline Entrepreneurial Fellowship, a podcast producer and co-host, and active contributor to a number of online marketing communities.

Coffee & refreshments to begin and lunch will be provided by Taziki's.

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Date and Time

Location

Innovation Depot

1500 1st Ave N

Birmingham, AL 35203

View Map

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