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Always be Closing: Power and Marketing

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University of Philosophical Research

3910 Los Feliz Blvd.

Los Angeles, CA 90027

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THE PRESIDENT'S CLASS - WINTER QUARTER 2019

Questioning Authority: The Meanings of Power


Always be Closing: Power and Marketing

The relatively new field of marketing is a brilliant and powerful leveraging of our love of money, our appetite for immortality, and how to do things with words (and images). No longer a sales pitch we can see coming, marketing now taps directly into the unconscious and even the brain itself. How are we supposed to resist? What can we do? If knowledge is still power, then knowing what is being done to us (and what we are doing to ourselves) is the first step. Join us for a unique perspective on marketing drawn from the study of culture, mythology, philosophy, and religion.

About the Series:

It may well be the primary force we negotiate every day of our lives, whether in the form of the state, the market, or other constructions of society like language. These forms are of our own making, created by culture with an aim to support and enhance human life and civilization—even meaning. Yet we strive against the limitations these constructs impose upon us, chafing against their power and seeking to transcend them. Sigmund Freud may have put it best in "Civilization and Its Discontents": “…it is impossible to overlook the extent to which civilization is built up upon a renunciation of instinct….” Jean-Jacques Rousseau cries out “Man [and woman] were born free, and [they are] everywhere in chains.” In this ten-week series of lectures and discussions, we examine the meanings of power in everything from language to money to ourselves, in order to understand better what Walt Whitman calls “the holds that would hold us” and to find ways to become “loos’d of limits and imaginary lines.” Please join us as we discuss this timely and relevant topic and explore practical and profound wisdom for the 21st century.

About the Speaker:

Greg Salyer, Ph.D. is the President of the University of Philosophical Research and the CEO of the Philosophical Research Society. For twenty-five years, he has been an administrator and scholar in higher education institutions, but his highest calling has always been that of teacher. Trained in interdisciplinary studies, Dr. Salyer moves through the disciplines of literature, philosophy, and religious studies looking for and helping his students find practical and profound wisdom in the stories, texts, and ideas created all over the world and throughout history.

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Join from a PC, Mac, iPad, iPhone or Android device: Please click this URL to join. https://zoom.us/j/577470853 Or join by phone: Dial (for higher quality, dial a number based on your current location): US: +1 720 707 2699 or +1 646 558 8656 Webinar ID: 577 470 853 International numbers available: https://zoom.us/u/b6UOn1MoH


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University of Philosophical Research

3910 Los Feliz Blvd.

Los Angeles, CA 90027

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