Alumni Futures Social Media Round Table: NYC
Thursday, July 22, 2010 from 8:30 AM to 3:30 PM (EDT)
The Alumni Futures Social Media Round Table is coming to New York City!
What Is It and Who's It For?:
The Social Media Round Table is a day-long discussion (a mini-conference), with space for just 15 professionals from schools, colleges and universities, or from other non-profits connected with education. Fundraisers, communications professionals, alumni officers are all welcome, but other fields are welcome too: student affairs, athletics, career services, admissions and more.
Up to three spots are available for representatives from the private sector – consultants, vendors or others whose work connects them to education or non-profits.
The Round Table is designed for individuals with low to moderate exposure to social media, not for complete beginners or for expert "power users." You will get the most from the Round Table if you:
- have basic familiarity with Facebook, Twitter, and LinkedIn and
- are interested in mid-level strategy and tactics for engaging constituents with social technology.
What You'll Learn:
- How to approach social media planning and programming for your institution
- What trends to follow to keep up to date with new tools and tactics
- How to measure the ROI of your social media efforts
- How to communicate to your boss (and your boss's boss) why social technology matters
- Mixes presentations, guided discussions, and free-wheeling idea-sharing
- Incorporates participants' topics and questions to guarantee relevance
- Covers key themes in social media and online community
- Builds a network of professionals who share a common interest
- Includes a Resource Packet of social media tips and tools distilled from the best online resources
- Includes continental breakfast and deli-style lunch
- Moderated and hosted by Andy Shaindlin (of Alumni Futures) and Elizabeth Allen (of Adaptivate)
And we'll give away two copies of Charlene Li's new New York Times bestseller, Open Leadership: How Social Technology Can Transform the Way You Lead.
Program (exact timing subject to change):
8:30 to 9:00 am - Registration
Continental breakfast available (included)
9:00 am to 10:00 am - Presentation
Debunking the Myths of Social Media (presented by Andy Shaindlin and Liz Allen, following self-introductions)
10:00 am to 10:45 am - Discussion
ROI: How Will You Know if You're Succeeding?
10:45 to 11:00 am - Break
11:00 am to Noon - Discussion
Community Management (and Your Online Reputation)
Noon to 1:00 pm - Lunch
Deli-style lunch on site (included)
1:00 pm to 3:00 pm - Discussion
Participants' Topics (submitted in advance).
3:00 pm - Wrap up and closing thoughts
We guarantee thought-provoking new ideas for you to take away, and a fun day of valuable professional networking as well.
The Alumni Futures Social Media Round Table takes place in New York City on Thursday, July 22, 2010 from 8:30 a.m. until approximately 3:30 p.m. Your registration fee includes Round Table presentations, discussion and feedback, as well as continental breakfast, and deli-style lunch on site.
Registration & Fees:
- $229 for non-profit participants
- $299 for commercial attendees (limit 3 attendees in this category)
After you register, you will receive email with additional details about the Round Table,including:
- a request to submit individual topics of interest to you,
- exact meeting location & directions,
- detailed schedule, and
- other helpful information.
Registration is on a first-come basis.
We will maintain a waiting list in case of last-minute cancellations. Participants who cancel at least 10 days in advance will be refunded their registration fee minus $15 processing fee. Cancellations July 12, 2010 or later will not be refunded.
Use the "Contact the Host" link in the box to the right, or send email to firstname.lastname@example.org.
Note: The Social Media Round Table is a forum for non-commercial discussion. Commercial (for profit) participants must respect the non-promotional role they are asked to play as members of the Round Table discussion.
The event organizers are Andy Shaindlin of Alumni Futures and Elizabeth Allen of Adaptivate. The Round Table is an independent event and is not associated with any professional organization, any firm or any educational institution. We acknowledge the help of Hogan Lovells US LLP in providing a venue for this event.
When & Where
Alumni Futures & Emerson College Office of Communications & Marketing
Alumni Futures helps organizations understand & deploy social technologies.
Emerson College is the only comprehensive college in America dedicated exclusively to communication and the arts in a liberal arts context.