Allan Peters: The Badge Hunt

This is a story that spans 33 years and includes not only the victories but also the down right ugly stuff that happened along the way. Join Allan Peters as he walks you through projects for brands like Nike, ESPN, and Target showing you his process as well as behind the scenes stories and photos. Peters loves design. He loves to make it, hunt for it, document it, write about it and most importantly - he loves to talk about it.

Allan Peters is a Creative Director / Designer from Minneapolis, Minnesota. After graduating from The College of Visual Arts, he worked for three small graphic design shops where he honed his design style. Next, Peters shifted his career and took a job at BBDO, the most-awarded ad agency in the world, where he learned the art of advertising. Peters is currently an Associate Creative Director at Target’s in-house studio. While at Target, he rebranded the company’s core brand imagery and designed the iconic Threshold logo, which was the cornerstone of the largest rebrand in Target’s history. His work has been recognized by every major design publication, and Graphic Design USA named him a person to watch in 2013. Peters authors the most influential design blog in the Midwest; it reaches more than 100,000 page views per month. He lives in South Minneapolis with his beautiful wife, two boys and is a devout Christian.