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Aligning Sales & Marketing for Quality Leads

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Google for Startups

Ha-Umanim St 12, Tel Aviv-Yafo

Tel Aviv-Yafo, Tel Aviv District 6789141

Israel

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It's no secret that sales and marketing teams in many companies don’t like each other very much. Sales reps complain that marketers deliver them leads that aren’t worth the effort to close a sale. In response, marketers say that sales reps are too lazy to work the good leads they’ve been handed and are only interested in a quick deal.

Any business that wants to grow, however, has to get these two teams working together. Why? Simply put, salespeople have knowledge that can help marketers, and marketers have power and influence that can help sales. When you get these two teams aligned, sales can guide marketing and marketing can prepare leads for sales. Your business becomes more efficient.

So how can we get marketing and sales work together to increase business leads?

In this meetup we will hear from both sides of the table what they have done to help improve the relationships between marketing and sales in their companies as well as hear directly from sales professionals what it is they are missing from their marketing comrades to make the relationship a success.



AGENDA

09:00-10:00 Light Refreshments

10:00-10:15 Opening Remarks

10:15-10:45 Becky Gilor, Head of Sales, Epistema

10:45- 11:15 Josh Offitt, Fintech Consultant, The Floor

11:15-11:30 Break

11:30-12:00 Deborah Blatman, Online Marketing Manager, Verint

12:00-12:30 Carlos Villalobos, Partner Acquisition Manager, HubSpot

12:30-1:00pm Networking



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Date and Time

Location

Google for Startups

Ha-Umanim St 12, Tel Aviv-Yafo

Tel Aviv-Yafo, Tel Aviv District 6789141

Israel

View Map

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