ALI MASTERCLASS--Employee Communications During the COVID-19 Crisis
Event Information
About this event
ALI MASTERCLASS: Employee Communications During the COVID-19 Crisis
August 26-27, 2020 | 10:00 a.m. – 12:00 p.m. CST
2 hours each day for 2 days
Presented by
Advanced Learning Institute
Led by
Steve Crescenzo, CEO, Crescenzo Communications
Cindy Crescenzo, President, Crescenzo Communications
A Foolproof Way to Make Sure That Every Major Piece of Content You Create Is Linked to the Organization’s Strategic Objectives & Employees Actually Pay Attention to Them
Build a Creative Content Strategy . . . From Start to Finish
Most communicators don’t have a solid content strategy for building out great stories, videos, podcasts, and social media campaigns. Instead, they tend to react to things as they happen. They become the “Company Kinkos!” That leads to a scattershot approach to content, and communicators end up just “checking boxes” and pushing stuff out.
Well . . . that doesn’t work. Not these days, when getting someone’s attention has never been harder. This deep dive Masterclass has been designed to provide you with the opportunity to show you how to:
- Identify the content categories you should be proactively focusing on . . . every quarter
- Build an editorial plan that keeps you on track . . . and on leadership’s radar
- Make sure that every major piece of content you create is linked to the organization’s strategic objectives
- Identify the right channel or channels for a particular piece of content or campaign
- Ensure that the right messages are going to the right audiences
- Build content that is strategic, creative, audience-centric, and compelling
- Measure the success of each piece of major content you create
- Make the important interesting!
- Take those boring corporate story and flip them upside down, so employees actually pay attention to them
- Use the latest tools, such as multimedia and social media, to bring your content to life
- and more!
