ALC4: Legacy Award Pep Rally

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Eastern Market, Shed 5

2934 Russell Street

Detroit, MI 48207

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Join us March 9th at Detroit's Eastern Market in Shed 5 for the Legacy Award Pep Rally as we kick-off the Guinness World Record for the "Longest Continuous Concert by Multiple Artists!" Make sure you're there for the presentation of this year's Legacy Award recipient, Melvin Butch Hollowell. We kick off the event at 6:00 p.m. and end at 10 p.m. but the music doesn't stop there!

There’s a bit of Detroit in us all and this March, that’s something to be proud of as Detroit seeks to reclaim the Guinness World Record for Longest Continuous Concert by Multiple Artists. Detroit is no stranger to this feat as we’ve held the record two previous times (2009, 2011). These records we’re set in Downtown Ferndale at the famous AJ’s Music Café and he’s back to do it again, this time in the heart of the city at Detroit’s Eastern Market (March 9 – March 25).

This year’s theme song is “Auto Trade” by Stewart Francke. You can expect to hear this song LIVE at the March 9th Pep Rally at 9 p.m.

See you there!


6:00 - Hors D’oeuvres, Meet n’ Greet, Photo Opportunities

6:30 - Boo Signing- "Bill Haney "One Cup at a Time"

7:00 - Pingree Detroit & The Boots on the Ground Line

7:30 - Recognition of Ferndale and Previous GUINNESS WORLD RECORDS (2009, 2011)

7:45 - Tuskegee Airmen

8:00 - Rosie the Riveters

8:15 - In Memoriam, “Danny Boy” - A.J. O’Neil

8:20 - Special Guest Speakers Present Award

8:45 - Butch Hollowell - Legacy Award Recipient

9:00 - “Auto Trade” - Stewart Francke (2017 Theme Song)

10:00 - Closing Words, ALC4 Continues in Kid Rock Commons

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Eastern Market, Shed 5

2934 Russell Street

Detroit, MI 48207

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